GoHighLevel offers four plans in 2026: Starter at $97/month, Unlimited at $297/month, Agency Pro at $497/month, and a custom-quoted Enterprise tier. All plans include unlimited contacts and unlimited users — there is no per-seat charge at the subscription level. The real cost question is which plan unlocks the agency features you need, and how much you will spend on usage-based services like SMS, calls, and email on top of the base fee. This guide walks through every number from GoHighLevel's official pricing page and the HighLevel Pricing Guide in the help center, both checked October 2026.
The four GoHighLevel plans at a glance
Here is what each plan costs and what it unlocks, based on the manufacturer's specifications as of October 2026. Prices may change, so confirm the current rate on GoHighLevel's pricing page before you commit.
- Starter — $97/month or $970/year: 3 sub-accounts, unlimited contacts, unlimited users, 24/7 support, all core features.
- Unlimited — $297/month or $2,970/year: Everything in Starter, plus unlimited sub-accounts, rebilling of phone and email costs to clients (no markup), and basic API access.
- Agency Pro (also called the Founder Plan in HighLevel's help center) — $497/month or $4,970/year: Everything in Unlimited, plus SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, and advanced API access.
- Enterprise — custom price: Requires a conversation with the sales team. Includes a dedicated customer success manager and account manager, a dedicated Slack channel, quarterly business reviews, the white-label mobile app, HIPAA compliance, premium support, and an increased API limit.
All plans are month-to-month with no long-term contract required. You can upgrade, downgrade, or cancel at any time directly from your dashboard. An annual option saves roughly 17% on the three public plans.
What the Starter plan is actually good for
At $97/month, Starter is positioned for smaller businesses and solo marketers. The critical limitation is the cap of 3 sub-accounts — each sub-account represents one client or one business you manage inside HighLevel. If you run three or fewer client accounts, or you are testing HighLevel for your own single business, Starter is a reasonable entry point with full access to core features including funnels, CRM, email and SMS marketing, workflows, booking calendars, and reputation management.
Who should not start on Starter
If you already have four or more active clients, Starter will hit its ceiling immediately. The upgrade to Unlimited costs $200 more per month but removes the sub-account cap entirely. That math works in Unlimited's favor as soon as you have a fourth client.
Who the Unlimited plan is built for
The Unlimited plan at $297/month is the most popular tier for growing agencies, based on how HighLevel positions it on the pricing page. The headline upgrade is unlimited sub-accounts, which means you can onboard as many clients as you want without paying more at the subscription level. You also get the ability to rebill phone and email usage costs to clients — passing through your actual costs without a markup.
Rebilling without markup on Unlimited
Rebilling lets you charge a client's payment method for the SMS, call, and email usage they generate inside their sub-account. On the Unlimited plan, you can pass costs through at cost only — no markup is permitted. That means you recover your spend but you cannot profit from the usage itself. If you want to build a margin on top of usage costs, you need Agency Pro.
Agency Pro: the SaaS Mode plan
At $497/month, Agency Pro (listed as the Founder Plan in HighLevel's help center documentation) unlocks SaaS Mode — the feature that lets you sell HighLevel as your own branded software to clients. Instead of billing clients through your own invoices, SaaS Mode connects Stripe so clients pay you a recurring subscription directly, and HighLevel automatically provisions their sub-account.
Rebilling with markup
Agency Pro is the only plan that allows you to mark up usage costs before billing them to clients. You set the markup in Sub-Account Settings or the SaaS Configurator. This means if a client's SMS usage costs you $20 in a month, you can bill them $40 and keep the difference. For high-volume agencies this margin can meaningfully offset or exceed the plan cost.
Who Agency Pro is for
Agency Pro makes financial sense if you plan to sell HighLevel as a productized SaaS offering, if you have enough clients that markup revenue covers the $200 premium over Unlimited, or if you need advanced API access and automated sub-account creation to connect HighLevel into your own systems. Agencies that simply want unlimited client seats and cost pass-through will usually find Unlimited sufficient.
Enterprise: what you get and when to ask about it
Enterprise pricing is not published — you need to contact the HighLevel sales team. Based on the specifications on the pricing page (checked October 2026), Enterprise adds:
- Dedicated customer success manager and account manager
- Custom development opportunities
- Dedicated Slack channel
- Premium support included in the plan price
- Increased API limits on request
- Quarterly business reviews
- Enterprise reporting
- White-label mobile app included (not a separate add-on)
- HIPAA compliance included
- Full feature set of HighLevel's highest available platform subscription
Enterprise is positioned for high-volume businesses and agencies. If your use case requires HIPAA compliance for healthcare clients or a white-label mobile app at scale, getting those bundled into Enterprise may cost less than buying them as add-ons on Agency Pro.
The 14-day free trial
Every plan — including Agency Pro — comes with a 14-day free trial. You get full access to the features of your chosen tier. HighLevel's pricing page states that billing begins automatically at the end of the trial unless you cancel, and that usage-based fees (telecom and third-party services) may apply even during the trial period. Set a calendar reminder before day 14 if you are evaluating rather than committing.
Usage-based costs: the fees beyond your monthly plan
This is where GoHighLevel pricing gets more complex. The subscription fee covers the platform — but sending an SMS, making a call, or sending email costs extra, drawn from your agency wallet. HighLevel automatically charges your card on file to refill the wallet when the balance drops below your minimum. All rates below are from the LC Phone Pricing and Billing Guide and the HighLevel Pricing Guide, both checked October 2026.
Email costs (LC Email)
LC Email — HighLevel's built-in email system — costs $0.675 per 1,000 emails sent, on all plans. For most agencies sending a few thousand emails per month per client, this cost is negligible. An agency sending 100,000 emails in a month would spend $67.50 on email delivery.
Phone and SMS costs (LC Phone, US rates)
- Local phone number: $1.15/month
- Toll-free number: $2.15/month
- Outbound SMS: $0.00747 per segment, plus carrier pass-through fees
- Inbound SMS: $0.00747 per segment, plus carrier pass-through fees
- Outbound MMS: $0.022 per segment
- Outbound calls: $0.0166/minute total
- Inbound local calls: $0.01165/minute total
- Call recording: $0.0025/minute
- Transcription: $0.024/minute
Rates vary by region; confirm current rates in the LC Phone Pricing and Billing Guide if you are outside the US.
A2P 10DLC registration (required for US business texting)
If you send business text messages to US recipients, federal regulations require A2P 10DLC registration through The Campaign Registry. HighLevel's A2P 10DLC fees article (modified September 24, 2026) lists the following costs:
- One-time bundled registration fee: $22.50 for sole proprietor or low-volume standard brands; $64.00 for high-volume standard brands
- Monthly campaign fee: $2.00 for sole proprietor; $10.00 for standard use cases
- Additional campaign vetting: $15.00 per campaign
Every client sub-account that sends SMS needs its own registration. Budget these fees into your per-client cost model before you quote a client on an SMS-heavy package.
Optional add-ons and what they cost
HighLevel has a growing menu of add-ons billed on top of your plan. Most can be resold with your own markup on Agency Pro. All prices are from the official pricing page, checked October 2026.
- AI Employee Growth Plan: $50/month per sub-account
- AI Employee Unlimited Plan: $97/month per sub-account
- Branded Client Portal App: $49/month per sub-account
- Dedicated email IP: $59/month per IP
- HighLevel Certification Program: $97/month
- HIPAA compliance: $297/month (included in Enterprise)
- Online listings management: $30/month per sub-account
- SEO powered by Search Atlas: $79/month per sub-account
- WhatsApp integration: $10/month per sub-account
- Premium support: $500/month
- White-label mobile app: $497/month or $1,491/quarter
- WordPress hosting: from $10/month per site
Add-ons can stack quickly. An Agency Pro subscriber who adds HIPAA compliance ($297), a white-label mobile app ($497), and listings management for 10 clients ($300) is looking at $1,094/month in add-ons before usage costs — on top of the $497 base fee.
How the agency wallet works
Usage-based services — phone, SMS, email, AI, and workflow premium features — are paid from your agency wallet rather than billed to your subscription invoice. You set a minimum balance threshold and a recharge amount. When the wallet drops below the minimum, HighLevel automatically charges your card on file. You can review your wallet balance, transaction history, recharge settings, and a breakdown by sub-account from Agency View, then Settings, then Billing, then Wallet and Transactions. For agencies with multiple high-volume clients, monitoring the wallet regularly prevents unexpected large charges.
White-label features by plan
Every paid HighLevel plan lets you white-label the desktop web application — clients see your logo and branding when they log into their sub-account, and you can connect custom domains for funnels and websites. The white-label mobile app, which gives clients a branded app in the App Store and Google Play under your agency's name, is a separate add-on at $497/month (or $1,491/quarter) on all plans — or included in Enterprise. The desktop white-label is solid for most agency needs; the mobile app add-on is a meaningful cost that makes most sense if your clients expect a mobile-first branded experience.
How GoHighLevel pricing compares to alternatives
GoHighLevel's flat-seat pricing model is genuinely unusual in the CRM and marketing platform category. Here is how it lines up against tools we cover on this site, based on each vendor's published pricing as of October 2026:
- HighLevel Unlimited ($297/month): Unlimited users, unlimited clients, SMS, email, funnels, CRM, and reporting all in one bill — plus usage costs. Best for agencies wanting one platform.
- HubSpot Marketing Hub Professional: Starts at $800/month plus a required one-time $3,000 onboarding fee, with 2,000 marketing contacts; per-seat charges apply for extra core seats. Richer enterprise CRM features, but significantly more expensive at scale. See HubSpot's Marketing Hub pricing.
- ActiveCampaign: Plans scale by contact count; dollar prices could not be read from their page (rendered client-side), so compare directly at ActiveCampaign's pricing page. Strong email automation, but no built-in phone or funnel system.
- Keap: From $299/month for 2 users plus required onboarding services. Built for small business automation; lacks HighLevel's agency sub-account structure. See Keap's pricing.
- Vendasta: Monthly minimum spend model from $99/month (Starter) to $999/month (Premium); 1-year contracts on higher plans. Marketplace-heavy approach; compare at Vendasta's pricing page.
HighLevel's all-in-one model means you are replacing separate subscriptions for a CRM, funnel builder, email platform, SMS tool, and scheduling tool. The savings from consolidation often make the $297 or $497 plan cost-neutral or cheaper than the stack it replaces, depending on what you are currently paying. We cover these tools in more depth in our how we research section.
Common mistakes when budgeting for HighLevel
Forgetting A2P registration fees
If you manage clients who do SMS marketing, each sub-account needs its own A2P 10DLC registration. The one-time fees ($22.50 or $64.00) and monthly campaign fees ($2.00 or $10.00) are small individually but add up across a large client roster. Factor them into your onboarding quote.
Underestimating usage costs for high-volume SMS clients
At $0.00747 per outbound SMS segment, a client sending 50,000 messages a month generates roughly $373.50 in phone costs before carrier pass-throughs. If you are on Unlimited and passing costs at cost, that is money out of your wallet every month. If you are on Agency Pro with a markup, that same usage is a revenue line. Know the math before you pitch a client on SMS-heavy campaigns.
Starting on Starter when you already have four clients
Starter's 3-sub-account cap is a hard limit. Starting there to save $200 and upgrading immediately adds friction. If you have four or more clients on day one, start on Unlimited.
Adding the white-label mobile app without a clear client demand
At $497/month, the white-label mobile app is a meaningful line item. It makes sense if clients explicitly want a branded app. If clients primarily interact with their sub-account on desktop, the standard desktop white-label included in all plans is usually sufficient.
Frequently Asked Questions
Does GoHighLevel charge per user or per seat?
No. All HighLevel plans — including Starter at $97/month — include unlimited users (team members). There is no per-seat fee at the subscription level. The per-seat cost model you see on platforms like HubSpot or Agorapulse does not apply here. You pay the flat monthly plan fee plus usage-based costs for phone, SMS, and email.
Can I cancel GoHighLevel at any time?
Yes. HighLevel operates month-to-month with no long-term contracts on any of the three public plans. You can upgrade, downgrade, or cancel directly from your dashboard at any time. If you upgrade mid-month, you are charged the prorated difference for the remainder of the billing period, according to the official pricing page (checked October 2026).
What is the difference between Unlimited and Agency Pro for rebilling?
Both Unlimited ($297/month) and Agency Pro ($497/month) let you rebill phone and email usage costs to clients. The key difference is markup: Unlimited lets you pass costs through at cost only, with no profit margin on usage. Agency Pro is the only plan that lets you add a markup above cost, turning usage into a revenue line for your agency.
Is the white-label mobile app included in any plan?
The white-label mobile app is included in the Enterprise plan (custom pricing). On Starter, Unlimited, and Agency Pro it is a paid add-on at $497/month or $1,491/quarter, according to HighLevel's pricing page and Pricing Guide help article (both checked October 2026). Desktop white-labeling — your logo and branding in the web app — is included on all paid plans at no extra charge.
What is SaaS Mode and which plan requires it?
SaaS Mode lets you sell HighLevel as your own branded software with automated Stripe billing and sub-account provisioning. It is available only on the Agency Pro plan at $497/month. On Unlimited you can still serve clients in sub-accounts, but you handle billing separately rather than through HighLevel's automated SaaS infrastructure.
Are there any setup or onboarding fees?
HighLevel's pricing page does not list any required onboarding or setup fees on the three public plans — unlike HubSpot, which requires a one-time onboarding fee of $3,000 on Marketing Hub Professional. HighLevel's 14-day free trial gives you full access to set up your account before you pay. Confirm whether any current promotions or requirements have changed directly on GoHighLevel's pricing page.
Do usage costs apply during the free trial?
Yes. HighLevel's pricing page states that usage-based telecom and third-party fees may apply during the 14-day trial period. If you set up phone numbers, send SMS messages, or run calls during your trial, those usage costs will be charged. The subscription fee itself does not begin until after the trial ends (or is canceled).
The bottom line
GoHighLevel pricing is straightforward at the plan level — the complexity is in usage costs and add-ons. Here is the short version by agency type, based on the manufacturer's specifications as of October 2026:
- Solo operator or single-business owner (3 or fewer clients): Start with the Starter plan at $97/month. You get every core feature and can test the platform before deciding whether to grow into Unlimited.
- Growing agency with 4 or more clients: The Unlimited plan at $297/month is the practical choice. Unlimited sub-accounts, cost pass-through rebilling, and no ceiling on team size.
- Agency building a SaaS product or wanting markup on usage: Agency Pro at $497/month is the right tier. SaaS Mode, automated billing, markup rebilling, and advanced API access justify the premium for the right business model.
- High-volume agency needing HIPAA compliance or a white-label mobile app: Request an Enterprise quote — bundling those features may cost less than stacking add-ons on Agency Pro.
Start your 14-day free trial and explore the full plan details at GoHighLevel's pricing page. We run client accounts on HighLevel daily — see our About page for how this site works and our affiliate disclosure for how we earn commissions.