Best Funnel Builder for Agencies and Marketers in 2026: Honest Comparisons and Pricing

If you need a funnel builder, the right answer depends almost entirely on what you are trying to do: run client campaigns at scale, sell a course, or just capture leads from paid ads. HighLevel is the strongest all-in-one pick for marketing agencies — it combines funnel building with CRM, automation, and sub-account client management under one roof, and we run client accounts on it every day. For solo creators or small businesses that only need funnels and email, Systeme.io offers a genuinely capable free plan and paid tiers starting at $17 a month. ClickFunnels and Kartra sit between those poles for marketers who want a dedicated funnel tool without the agency overhead.

What a funnel builder actually does

A funnel builder is software that chains web pages — opt-in page, sales page, order bump, upsell, thank-you page — into a sequence designed to move a visitor toward a specific action. Better tools layer in email automation, payment processing, A/B testing, and analytics so you can see exactly where visitors drop off.

The features that matter most depend on your situation:

• Agencies managing multiple clients need sub-accounts or workspaces, white-label branding, and ideally a CRM tied to each funnel.
• Course creators and info-product sellers need checkout pages, order bumps, membership access, and email sequences baked in.
• Lead-gen marketers mainly need fast, high-converting landing pages, A/B testing, and tight ad-platform integrations.
• Small businesses and solopreneurs need simplicity and low cost above all else.

Read on for a verified, side-by-side look at every serious option in 2026, with pricing sourced directly from each seller's published pages.

How we researched this article

HighLevel is software we use to run client accounts every day, so our HighLevel observations come from direct experience. For every other tool covered here, we work from the vendor's published pricing pages, plan documentation, and verified review platforms — and we say so clearly. See our full research methodology if you want to understand exactly how we check facts before publishing.

HighLevel — the agency-first funnel builder

What it is

HighLevel is an all-in-one CRM and marketing platform built around the idea that an agency should be able to spin up a complete client environment — funnels, automations, pipelines, SMS, email, and booking — from a single login. Funnel and website building is one module inside a much larger platform, and every plan includes unlimited contacts and unlimited users, which is rare.

Plans and pricing (as of October 2026)

• Starter — $97 per month or $970 per year; 3 sub-accounts, all core features, 24/7 support.
• Unlimited — $297 per month or $2,970 per year; unlimited sub-accounts, rebill phone and email at cost with no markup, basic API access.
• Agency Pro (Founder Plan) — $497 per month or $4,970 per year; adds SaaS Mode, automated sub-account creation, rebilling with markup, and advanced API access.
• Enterprise — no public price; includes a dedicated success manager, premium support, quarterly business reviews, the white-label mobile app, and HIPAA compliance.

There is a 14-day free trial on any plan; billing starts automatically at the end unless you cancel. All plans are month-to-month with no long-term contract. Usage-based services — SMS, calls, email sends, AI features — are charged from an agency wallet topped up automatically from the card on file. LC Email costs $0.675 per 1,000 emails on all plans (as of October 2026, per HighLevel's Pricing Guide help article).

What makes it strong for agencies

Because we use HighLevel daily, we can speak plainly: the real advantage is being able to build a funnel, wire up automation, attach a CRM pipeline, and give a client login — all without leaving the platform. The white-label desktop app lets clients see your branding, not HighLevel's. The Agency Pro plan's SaaS Mode lets you resell the platform with your own pricing, turning it into a product line rather than just a tool cost.

Customer reviews back this up: 4.9 out of 5 from 15,264 reviews on Trustpilot and 4.6 out of 5 from 659 reviews on G2, both checked October 2026.

Who it suits less well

If you are a solo creator who only needs a few funnels and a mailing list, the $97 Starter plan is more than you need. The platform's breadth is its strength for agencies and its learning curve for individuals.

See current HighLevel pricing and start your free trial — or read our detailed breakdown in the GoHighLevel vs Keap comparison.

Systeme.io — the best-value funnel builder for solo operators

What it is

Systeme.io is a funnel builder, email marketing tool, course platform, and affiliate program manager bundled into one product. Its headline feature is a genuinely capable free plan that never expires and requires no credit card. For creators just getting started, it is hard to beat on price.

Plans and pricing (as of October 2026)

• Free — $0, forever; 2,000 contacts, 3 sales funnels, 1 blog, 1 course, 1 custom domain, unlimited email sends.
• Startup — $17 per month; 5,000 contacts, 10 funnels, 5 courses.
• Webinar — $47 per month; 10,000 contacts, 50 funnels, 20 courses, evergreen webinars.
• Unlimited — $97 per month; unlimited contacts, funnels, and courses.

Annual billing is labeled "2 months free." All plans include unlimited sub-accounts — each carrying the same limits as the main plan — at no extra cost, and there are no transaction fees on any tier. There is no time-limited trial; the free plan is the entry point. Cancel any time, and the account reverts to Free at the next billing date (systeme.io/pricing, checked October 2026).

Who it suits less well

Systeme.io is not built around client account management in the way HighLevel is. If you need white-label reporting, CRM pipelines, or SMS automation alongside your funnels, the platform will feel limited. It is designed for one business owner, not an agency running 20 client accounts.

Check Systeme.io's current plans and free tier — or see how it compares in our Systeme.io full review.

ClickFunnels — the dedicated funnel platform with brand recognition

What it is

ClickFunnels built the category and remains a widely recognized name. The current platform (ClickFunnels 2.0) combines funnel building with email marketing, a course builder, and a CRM. Sub-accounts are called Brand Workspaces, and the pricing page does not mention white-labeling (clickfunnels.com/pricing, checked October 2026).

Plans and pricing (as of October 2026)

• Launch — $97 per month or $81 per month billed annually; 1 Brand Workspace, 2 team members, 10,000 email contacts, 50,000 emails per month, 5 custom domains.
• Scale — $197 per month or $164 per month annually; 5 workspaces, 5 members, 75,000 contacts, 300,000 emails, unlimited custom domains.
• Optimize — $297 per month or $248 per month annually; 10 workspaces, 10 members, 150,000 contacts, 750,000 emails, unlimited custom domains.
• Dominate — $5,997 per year, annual billing only; 20 workspaces, 20 members, 400,000 contacts, 1.2 million emails per month.

Funnels, pages, and visitors are unlimited on all plans. A 14-day free trial and a 30-day money-back guarantee are available (clickfunnels.com/pricing, checked October 2026). G2 shows 4.6 out of 5 from 417 reviews, checked October 2026.

Who it suits less well

Agencies looking to manage multiple clients under a true white-label setup will find the Brand Workspace model limiting compared to HighLevel's sub-account system. The contact and email caps on lower tiers can also become a cost driver as you scale.

See ClickFunnels' current pricing page. For a wider comparison, see our article on Systeme.io vs ClickFunnels.

Kartra — funnel builder with a full suite for online businesses

What it is

Kartra positions itself as an all-in-one platform for online businesses, combining funnel builder, email, membership sites, video hosting, affiliate management, and calendars. It has a clean interface and a strong set of native tools for course creators and coaching businesses.

Plans and pricing (as of October 2026)

• Essentials — $59 per month or $52 per month annually; 500 contacts, 1 custom domain, 10,000 emails or SMS per month, 5 pages, 1 product, 1 membership; 5% transaction fee applies.
• Starter — $119 per month or $99 per month annually; 2,500 contacts, 1 custom domain, unlimited pages, products, and memberships; 0% transaction fee.
• Growth — $229 per month or $189 per month annually; 12,500 contacts, 3 custom domains; 0% transaction fee.
• Professional — $549 per month or $429 per month annually; 25,000 contacts, 5 custom domains; 0% transaction fee.

Annual billing saves up to 22%. A 14-day free trial and a 30-day money-back guarantee are available; cancel any time (kartra.com/pricing, checked October 2026). The pricing page links to a Kartra for Agencies page but gives no specific agency or white-label pricing details. Customer ratings: 4.5 out of 5 from 168 reviews on Capterra, 3.9 out of 5 from 62 reviews on G2, and 3.2 out of 5 from 129 reviews on Trustpilot — all checked October 2026.

Who it suits less well

The Essentials tier's 5-page limit and transaction fee make it a poor fit for anyone scaling. Agencies that need true multi-client management with white-label controls should confirm whether Kartra's agency offering meets their needs before committing, as details are not published on the main pricing page.

Confirm current Kartra plans and trial at kartra.com.

GetResponse — email-first with a capable funnel layer

What it is

GetResponse is primarily an email marketing platform that has grown a landing page and basic funnel capability — including sales funnels and abandoned cart recovery — into its higher tiers. It is a strong choice if email is your main channel and funnels are a secondary need.

Plans and pricing (as of November 2026)

• Starter — $19 per month (monthly) or $15.58 per month billed annually; unlimited email sends, landing page builder, 1 automation workflow, up to 3 users.
• Marketer — $59 per month or $48.38 per month annually; unlimited automations, sales funnels, abandoned cart recovery, advanced segmentation, promo codes, up to 5 users.
• Creator — $69 per month or $56.58 per month annually; all Marketer features plus webinars, website builder, and course creator (up to 500 students); up to 5 users.
• Enterprise — custom pricing; adds SMS marketing, dedicated IP, SSO, AI product recommendations, and transactional email; unlimited users.

Annual billing saves 18% compared to monthly. All plans offer a free trial. Prices are net; local taxes may apply (getresponse.com/pricing, checked November 2026). Customer ratings: 4.3 out of 5 from 1,144 reviews on G2 and 4.2 out of 5 from 527 reviews on Capterra, both checked October 2026.

Who it suits less well

GetResponse does not offer agency sub-accounts or white-label funnel management. If you need to manage funnels for multiple clients under your own branding, it is not the right fit. Stick to HighLevel or evaluate ClickFunnels instead.

See GetResponse's current pricing — or read our deeper breakdown in the GetResponse pricing guide.

Leadpages — lean funnel and landing page tool

What it is

Leadpages is purpose-built for landing pages and lead capture, with a lighter funnel layer added in recent years. It includes AI-assisted page creation, A/B testing on higher plans, and an MCP connector that lets you publish pages directly from AI tools like Claude or ChatGPT — a differentiator in 2026.

Plans and pricing (as of November 2026)

• Pro — $29 per month annually; 25 pages, 1 custom domain, 1 site, 12,000 AI credits per month, 1 team seat, API access.
• Business — $49 per month annually; 50 pages, 2 custom domains, 2 sites, 1 brand kit, lead CSV export, 20,000 AI credits per month.
• Grow — $99 per month annually; unlimited pages, 4 custom domains, A/B testing (up to 6 variants), dynamic text replacement, anonymous traffic detection (2,000 per month), lead enrichment (1,000 per month), 40,000 AI credits per month.
• Optimize — $199 per month annually; unlimited pages, 6 custom domains, multivariate testing, Smart Traffic AI routing, heatmaps, auto-personalization, 80,000 AI credits per month, 3 team seats, priority email support.
• Enterprise — custom pricing; SSO, dedicated support, volume publishing.

Annual billing saves 20%. A 7-day free trial is available on all plans with no feature restrictions; the trial converts to paid on day 7 unless canceled. Saved pages are retained (leadpages.com/pricing, checked November 2026). Trustpilot shows 2.1 out of 5 from 443 reviews, checked October 2026 — worth keeping in mind alongside the feature set.

Who it suits less well

The page and domain caps on the lower tiers add up fast for agencies. There is no native CRM, SMS, or sub-account management. For a comparison with similar tools, see our Leadpages alternatives guide.

Confirm Leadpages' current plans and start the free trial.

Side-by-side: key facts compared

All prices and limits are from each seller's published pricing pages; confirm current figures before buying, as prices change.

• HighLevel Starter — $97 per month; unlimited contacts, unlimited users, 3 sub-accounts, built-in CRM and SMS; 14-day trial.
• HighLevel Unlimited — $297 per month; unlimited sub-accounts, rebill phone and email at cost; 14-day trial.
• Systeme.io Free — $0 forever; 3 funnels, 2,000 contacts, no credit card; no separate agency tools.
• Systeme.io Unlimited — $97 per month; unlimited funnels, contacts, courses, unlimited sub-accounts included.
• ClickFunnels Launch — $97 per month; 1 Brand Workspace, 2 users, 10,000 contacts; 14-day trial, 30-day guarantee.
• ClickFunnels Scale — $197 per month; 5 workspaces, 75,000 contacts; no white-label listed.
• Kartra Starter — $119 per month (or $99 annually); 2,500 contacts, 0% transaction fee, unlimited pages; 14-day trial.
• GetResponse Marketer — $59 per month (or $48.38 annually); sales funnels, unlimited automation, up to 5 users; no agency sub-accounts.
• Leadpages Grow — $99 per month (annually); unlimited pages, A/B testing, 4 domains; 7-day trial.

Choosing by buyer type

Marketing agencies managing multiple clients

HighLevel is the clear first choice. The sub-account model means every client gets their own environment, and the white-label desktop app means they see your brand. The Unlimited plan at $297 per month is the practical entry point for agencies with more than three clients; Agency Pro at $497 unlocks SaaS Mode and rebilling with markup if you want to resell the platform. See the HighLevel for Real Estate review for a vertical-specific example of how sub-accounts work in practice.

Solo creators and small online businesses

Start with Systeme.io's free plan. You get three funnels, 2,000 contacts, and unlimited email sends at zero cost. If you outgrow it, the $17 Startup plan is still cheaper than the entry tier of every competitor here. If you specifically need email automation depth, GetResponse Starter at $19 per month is a comparable option.

Established course creators and coaches

Kartra's Starter plan ($119 per month or $99 annually) covers funnels, email, membership, and video in one place with no transaction fee. ClickFunnels Scale ($197 per month or $164 annually) suits marketers who have already built their systems in the ClickFunnels ecosystem. Systeme.io Unlimited ($97 per month) is the budget-friendly all-rounder if transaction fees and membership caps are concerns.

Paid-traffic marketers focused on conversion optimization

Leadpages' Grow or Optimize plans are worth evaluating for the A/B testing, Smart Traffic AI routing, and heatmaps. ClickFunnels gives you unlimited page variants and funnels on all plans. Both offer clean integration surfaces for Google Ads and Meta.

Add-on costs to know before you buy

The plan price is rarely the total cost. Watch for these categories:

• Usage-based messaging (HighLevel) — SMS, calls, and email sends come from a prepaid wallet. At $0.00747 per outbound SMS segment and $0.0166 per minute for outbound calls, a busy client account can add meaningful monthly costs. Calculate your expected volume before comparing to flat-rate tools.
• Contact-tier upgrades (Kartra, ClickFunnels, GetResponse) — these tools charge by contact count or email volume. Crossing a tier boundary raises your bill; model your list growth accordingly.
• White-label mobile app (HighLevel) — $497 per month or $1,491 per quarter, as of October 2026. Only needed if you want a fully branded native app for your clients.
• A2P 10DLC registration (HighLevel, US) — a one-time fee of $22.50 (sole proprietor) or $64.00 (high-volume standard brand), plus a monthly campaign fee of $2.00 or $10.00 respectively. Required for business SMS in the US. See the HighLevel A2P 10DLC help article for current figures.
• Onboarding fees (some platforms) — Keap requires onboarding services (package price not listed on the pricing page). HubSpot's Marketing Hub Professional requires a one-time $3,000 onboarding fee. Confirm this before signing up for any platform you have not checked recently.

What to check before you commit to any funnel builder

1. Does it support the integrations you already use? Your email platform, payment processor, CRM, and ad accounts all need to connect. Verify specifically — not just "1,000+ integrations" marketing language.
2. What are the contact and page limits at your expected scale? Model 12 months out, not just today.
3. Is there white-labeling, and at what plan level? For agencies, this is non-negotiable. HighLevel does it on all plans at the web level; mobile white-label is a separate add-on.
4. What does the trial actually include? Systeme.io's free plan is permanent. HighLevel, ClickFunnels, Kartra, and Leadpages offer 7–14 day trials. Some limits apply during trials — read the small print.
5. What are the cancellation terms? Most tools here are month-to-month. Keap has a $299 early-termination fee on annual contracts. HubSpot contact tiers cannot be downgraded mid-contract. Verify before you pay a year upfront.

For a broader view of how funnel builders sit inside a full agency stack, see our best CRM for marketing agencies guide and the HubSpot for agencies review.

Frequently Asked Questions

What is the best funnel builder for a marketing agency?

HighLevel is the strongest choice for most marketing agencies. It combines funnel building with a full CRM, SMS and email automation, booking, and a sub-account system that gives every client their own environment. All plans include unlimited contacts and unlimited users, and the white-label desktop app means clients see your branding. The Unlimited plan at $297 per month is the practical agency entry point. Confirm current pricing at gohighlevel.com/pricing.

Is there a free funnel builder that is actually useful?

Systeme.io's free plan is the most capable free funnel builder available in 2026. It includes 3 sales funnels, 2,000 contacts, 1 custom domain, and unlimited email sends — permanently, with no credit card required. It is not designed for agencies managing multiple clients, but for a solo creator or small business just getting started, it covers the essentials well. See systeme.io/pricing for current plan details.

How does ClickFunnels compare to HighLevel for agencies?

ClickFunnels uses Brand Workspaces as its multi-account concept, with a maximum of 20 on the top annual-only Dominate plan at $5,997 per year. It does not list white-labeling on the pricing page. HighLevel's Unlimited plan at $297 per month gives you unlimited sub-accounts with white-label desktop branding and a built-in CRM. For agencies running more than a handful of clients, HighLevel's structure is more scalable, though ClickFunnels may suit marketers already embedded in its ecosystem. See our Systeme.io vs ClickFunnels comparison for more context.

What is the difference between a funnel builder and a landing page builder?

A landing page builder creates individual pages. A funnel builder strings multiple pages together into a sequence — opt-in, sales page, upsell, order confirmation — and typically adds email automation, payment processing, and conversion tracking. Tools like Leadpages sit closer to the landing-page end; HighLevel, Kartra, and ClickFunnels are full funnel platforms. GetResponse sits in the middle, leading with email and offering funnel features on higher plans.

Do funnel builders include email marketing?

Most do, at varying depths. Systeme.io includes unlimited email sends on all plans, including free. ClickFunnels caps emails by plan tier (50,000 per month on Launch, up to 1.2 million on Dominate). GetResponse started as an email platform and added funnels. HighLevel handles email through LC Email at $0.675 per 1,000 sends, usage-billed from the wallet. Always confirm whether email is included or metered — and at what volume — before choosing a plan.

Can I white-label a funnel builder for my clients?

Yes, with the right tool and plan. HighLevel white-labels the desktop web app on all plans — clients log in and see your brand. The white-label mobile app is an add-on at $497 per month or $1,491 per quarter (as of October 2026). Kartra links to an agency page but does not publish white-label plan details publicly. ClickFunnels does not mention white-labeling on its pricing page. If white-labeling is a firm requirement, HighLevel is the most transparent and scalable option in this comparison.

What hidden costs should I watch for with funnel builders?

The three main categories are: usage-based fees (SMS, calls, and email sends in HighLevel; email-volume tier upgrades in ClickFunnels and GetResponse), required onboarding fees (Keap, HubSpot Professional and Enterprise), and contact-count tier bumps (Kartra, GetResponse). Annual billing discounts are real — typically 15–25% — but check cancellation terms first, especially if you are locked into a year. For HighLevel specifically, A2P 10DLC registration is a required one-time cost for US business SMS, currently $22.50 to $64.00 depending on your brand type.

The bottom line

For marketing agencies, HighLevel on the Unlimited plan ($297 per month) is the most complete funnel builder available: unlimited sub-accounts, white-label branding, built-in CRM, SMS, and email automation under one roof. We run client accounts on it daily and can say plainly that the sub-account model is genuinely built for agency work. Start HighLevel's 14-day free trial and test it against your current setup.

For solo creators and small businesses, Systeme.io's free plan is the logical starting point — no credit card, no expiry, and a genuine set of funnel tools. Upgrade to Startup at $17 a month when you need more room to grow.

For established course creators who want a polished all-in-one without the agency overhead, Kartra's Starter plan at $119 per month (or $99 annually) covers funnels, email, membership, and checkout in one interface with no transaction fees.

For paid-traffic marketers who live and die by conversion rate, Leadpages' Grow plan ($99 per month annually) or the ClickFunnels Scale tier ($197 per month or $164 annually) offer strong A/B testing and unlimited page creation. Confirm which integrations you need before deciding.

Whatever you choose, use the free trial or free plan to build one live funnel before committing to annual billing. That single test will tell you more than any comparison article can.