GetResponse offers four plans — Starter, Marketer, Creator and Enterprise — starting at $19 per month (billed monthly) for the Starter tier, based on the pricing page checked October 2026. Annual billing reduces that figure, and prices may change; confirm current rates at GetResponse's pricing page before you commit. The right plan depends heavily on how many contacts you have, whether you need ecommerce automation or course hosting, and how many users share the account.
How we researched this
This breakdown is based on GetResponse's published pricing page and feature comparison table, checked in October 2026, and supplemented by verified customer review data from G2 and Capterra. We work from official documentation and review platforms — we do not have hands-on access to GetResponse accounts. See how we research for full methodology details, and our affiliate disclosure for how links on this site work.
The four GetResponse plans at a glance
GetResponse structures its pricing around four tiers. Three have published monthly and annual prices; the fourth (Enterprise) is custom-quoted. Here is what the pricing page states for each, as of October 2026. Prices are stated in US dollars; the page notes that local taxes may apply.
Starter
The Starter plan is $19 per month billed monthly, or a lower per-month rate when billed annually (the page shows an annual saving of up to $41 per year — divide that by 12 to see the monthly difference). It is aimed at list-building with basic email marketing and automation.
- Unlimited monthly email sends
- AI-powered content generators (up to 3 uses)
- Welcome email series
- 1 custom automation workflow
- Landing page builder
- Signup forms and popups
- Free custom domain on the yearly plan
- Up to 3 users
The single-workflow limit is the main ceiling on Starter. If you need branching drip sequences, cart abandonment flows or event-based automation, you will hit that wall quickly.
Marketer
Marketer is $59 per month billed monthly, or a lower per-month rate annually (the page shows up to $127 per year in savings). It adds the features ecommerce marketers need most.
- Everything in Starter, plus:
- Unlimited automation workflows
- Advanced audience segmentation
- Abandoned cart recovery
- Sales funnels
- Promo codes and revenue reports
- Unlimited web push notifications
- Up to 5 users
If you are running an online store or want to build multi-step automation sequences — not just a welcome series — Marketer is where those capabilities unlock.
Creator
Creator is $69 per month billed monthly, or a lower per-month rate annually (up to $149 per year in savings, per the pricing page). It stacks course and webinar hosting on top of Marketer.
- Everything in Marketer, plus:
- Webinars
- Website builder
- Course creator (up to 500 students)
- Premium newsletter subscriptions
- Up to 5 users
The jump from Marketer to Creator is $10 per month at the monthly billing rate. If webinars or paid courses are part of your revenue model, that $10 gap makes Creator the obvious choice. If they are not, you are paying for features you will not use.
Enterprise
Enterprise pricing is custom — you book a demo to get a quote. The pricing page lists what is added over Creator:
- Student management
- Dedicated sending domain
- Dedicated IP address
- Premium and priority support
- Single sign-on (SSO)
- SMS marketing
- Mobile push notifications
- AI product recommendations
- Transactional emails
- Unlimited users
- Rebranding options and dedicated onboarding
Enterprise is suited to high-volume senders, teams that need SSO for compliance, or businesses that want transactional email handled inside the same platform. Get a quote directly from GetResponse.
Annual versus monthly billing: what the savings actually mean
GetResponse's pricing page labels the annual toggle as saving up to 18%. The page also states the specific annual saving in dollar terms for each plan: up to $41 per year on Starter, up to $127 per year on Marketer, and up to $149 per year on Creator. To see your monthly equivalent, divide those figures by 12. The free custom domain is only available on the yearly plan.
Before locking in a year, be sure you have tested deliverability, list importing and the automation builder thoroughly. There is a free trial available — use it. The pricing page does not spell out a refund policy for mid-year cancellations, so confirm the terms before you pay annually.
What drives your contact-tier cost
The prices above are entry-level figures. Like most email platforms, GetResponse prices scale with your contact count. The pricing page does not publish a full contact-tier table in the extract we reviewed, so you will need to use the pricing page's slider or contact sales to get your specific price based on your list size. Factor in your growth trajectory: if you are at 4,500 contacts today and expect to double in a year, price both thresholds before you commit.
Key variables that affect your total monthly cost:
- Contact count — the primary pricing driver; check the slider on the pricing page for your list size.
- Billing period — monthly versus annual changes your effective per-month rate.
- Local taxes — the pricing page notes that prices shown are net amounts and local taxes may apply.
- Add-ons or upgrades — Enterprise features like dedicated IPs or SMS are not individually priced on the public page; confirm with sales.
Feature-by-feature comparison: which plan unlocks what
Here is a plain-language summary of the most decision-relevant features, drawn directly from the pricing page feature table (October 2026):
Automation
- Starter: 1 custom automation workflow; welcome and autoresponder series included.
- Marketer, Creator, Enterprise: Unlimited automation workflows; full drip campaigns, click and open followups, contact tagging and scoring, event-based automation, abandoned cart triggers and dynamic segmentation.
Ecommerce tools
- Starter: Basic product box; no abandoned cart recovery or promo codes.
- Marketer and above: Abandoned cart recovery, promo codes (manual, unique and synced), revenue tracking, order confirmation automation and mobile push notifications (Enterprise only).
Content monetization
- Starter and Marketer: Not included.
- Creator: Course creator (up to 500 students), webinars, website builder, premium newsletter subscriptions.
- Enterprise: Adds student management and AI product recommendations.
Users and roles
- Starter: 3 users.
- Marketer: 5 users.
- Creator: 5 users.
- Enterprise: Unlimited users, plus roles management and single sign-on.
Support tiers
- Starter: Email and chat support.
- Marketer: Email and chat; onboarding session available.
- Creator: Adds phone support.
- Enterprise: Slack support, assisted IP warmup, dedicated Customer Experience Manager, development strategy support and dedicated onboarding.
Deliverability and sending infrastructure
- All paid plans: Custom DKIM, spam check, inbox preview, perfect timing and time travel send-time optimization.
- Enterprise only: Dedicated sending domain, dedicated IP address, assisted IP warmup.
Who each plan actually fits
Starter is for you if…
- You are growing a list and primarily sending broadcast newsletters or a simple welcome sequence.
- You do not need ecommerce automation or multi-step conditional workflows.
- You are a solo operator or a team of up to three.
- Budget is the primary constraint and you want to start lean.
Marketer is for you if…
- You run an online store and need abandoned cart sequences, promo codes and revenue reporting.
- You need unlimited automation workflows — behavior-triggered, event-based or scored sequences.
- You want web push notifications alongside email.
- Your team has up to five people sharing the account.
Creator is for you if…
- You sell online courses, run webinars or monetize a paid newsletter.
- You want a single platform for email, automation, a website and course hosting.
- The $10-per-month premium over Marketer is worth not paying for a separate webinar or course tool.
Enterprise is for you if…
- You send at very high volumes and need a dedicated IP and domain to protect deliverability.
- Your organization requires SSO for IT or compliance reasons.
- You need transactional email and SMS inside the same platform.
- You have more than five users and need granular roles management.
GetResponse versus other platforms: where it sits
If you are weighing GetResponse against other options covered on this site, here are a few honest comparisons based on verified facts.
GetResponse vs HighLevel
HighLevel starts at $97 per month (as of October 2026) but includes a full CRM, pipeline management, two-way SMS, website and funnel builder, and unlimited contacts and users on every plan — features that are split across multiple GetResponse tiers or not present at all. HighLevel is built for agencies managing multiple client accounts (sub-accounts are included from the Starter plan). GetResponse's strength is its lower entry price and its native course and webinar hosting on the Creator plan. For agency use specifically, see our full GoHighLevel vs HubSpot comparison and the best CRM for marketing agencies guide. We run client accounts on HighLevel every day, so our HighLevel coverage reflects daily use.
GetResponse vs Systeme.io
Systeme.io has a permanent free plan (2,000 contacts, 3 funnels, unlimited email sends) and a paid Unlimited plan at $97 per month that includes unlimited sub-accounts at no extra cost — a significant structural difference for anyone running client accounts or multiple brands. GetResponse has no permanent free tier. For a full look at Systeme.io's offer, see our Systeme.io review.
GetResponse vs ActiveCampaign
ActiveCampaign is a strong competitor in the automation-first email marketing space. Its plans are named Starter, Plus, Pro and Enterprise, and it offers a 14-day free trial. Dollar prices were not readable from ActiveCampaign's pricing page at the time of our check, so we cannot give you a direct price comparison — visit ActiveCampaign's pricing page for current figures. ActiveCampaign is rated 4.4/5 from 14,812 reviews on G2 and 4.5/5 from 948 reviews on TrustRadius (both checked October 2026).
Customer review snapshot
GetResponse carries a 4.3/5 rating from 1,144 reviews on G2 and a 4.2/5 from 527 reviews on Capterra (both checked October 2026). These are customers' own ratings on independent review platforms, not our assessment. No hands-on testing has been conducted by this site.
Common themes in public reviews tend to center on ease of use for beginners, the quality of the automation builder and the landing page templates — but we encourage you to read the reviews directly on G2 and Capterra rather than rely on our summary of patterns.
Costs outside the plan fee
The plan price is not always the total cost. Watch for these additional items:
- Local taxes: The pricing page states prices are net amounts and taxes may apply depending on your location.
- Contact overage: If your list grows past your current contact tier, you will move to a higher tier. Monitor your list size and factor in growth.
- SMS marketing: Available on Enterprise only; pricing is not published on the public page — confirm with sales.
- Dedicated IP: Enterprise only; custom pricing.
- Integrations: GetResponse lists 170+ integrations. Most are included in the platform, but any third-party tool you connect may carry its own cost.
Common mistakes when choosing a GetResponse plan
- Underestimating list growth: Pricing climbs with contacts. Price out your expected list size in six months, not just today.
- Paying for Creator when you only need Marketer: Courses and webinars are the key differentiators. If you have no plans for either, save the $10 per month.
- Committing annually before testing deliverability: Use the free trial first. Inbox placement and import behavior vary by list hygiene and sending domain, and you cannot assess that without sending.
- Ignoring the user limit on lower plans: Starter allows 3 users; Marketer and Creator allow 5. If your team is larger, plan for Enterprise or add individual accounts elsewhere.
- Overlooking tax implications: If you are outside the US, confirm how local taxes apply to your invoice before budgeting.
How to start: trial and onboarding
GetResponse offers a free trial — start it at getresponse.com. The trial gives you access to the platform before billing begins. Use the trial period to:
- Import a test segment of your list and check how it handles your contact fields.
- Build one complete automation sequence from scratch to test the workflow editor.
- Send a test campaign and review deliverability data.
- Check that the integrations you rely on (your CRM, ecommerce platform or ad accounts) connect cleanly.
- Verify how many users you need and whether the plan's user limit covers your team.
For agencies evaluating tools to manage client reporting alongside email, also look at our guides to Databox pricing and the best social media management tools for agencies.
Frequently Asked Questions
What is GetResponse's cheapest plan?
The lowest published price is $19 per month for the Starter plan, billed monthly, based on the GetResponse pricing page checked October 2026. Annual billing reduces the effective monthly cost — the page states annual billing saves up to $41 per year on Starter. Prices scale with contact count, so your actual price depends on your list size. Confirm current rates at GetResponse's pricing page, as prices may change.
Does GetResponse offer a free plan or free trial?
GetResponse offers a free trial — the pricing page advertises it as available across plans. There is no permanent free tier listed on the pricing page (unlike some competitors such as Systeme.io, which offers a free plan that never expires). Use the trial to test deliverability, the automation builder and integrations before committing to a paid plan.
How much does annual billing save on GetResponse?
The GetResponse pricing page states that annual billing saves up to 18% overall. In dollar terms, it shows savings of up to $41 per year on Starter, up to $127 per year on Marketer, and up to $149 per year on Creator. Divide the annual saving by 12 to see your monthly difference. The free custom domain is included only on the yearly plan. Enterprise pricing is custom and would need to be confirmed with sales.
How many users does each GetResponse plan include?
Based on the feature comparison table on the pricing page (checked October 2026): Starter includes 3 users, Marketer includes 5 users, Creator includes 5 users, and Enterprise includes unlimited users. If your team exceeds those limits, you would need to upgrade to a higher plan or move to Enterprise. Roles management is an Enterprise-only feature.
Can I use GetResponse for agency client accounts?
GetResponse's published pricing does not describe a specific agency or white-label mode like some competing platforms. The Enterprise plan includes rebranding options and a dedicated onboarding team, which may be relevant for agencies — but confirm the scope of those features directly with GetResponse's sales team before assuming it fits an agency workflow. For agency-specific platforms with sub-account structures, see our guide to the best CRM for marketing agencies and our coverage of GoHighLevel's white-label features.
Does GetResponse include SMS marketing?
SMS marketing is listed as an Enterprise-only feature on the pricing page (checked October 2026). It is not included on Starter, Marketer or Creator plans. Pricing for Enterprise SMS is not published publicly — you would need to book a demo with GetResponse's sales team to get a quote.
What is the difference between Marketer and Creator?
Creator adds webinars, a website builder, a course creator (up to 500 students) and premium newsletter subscriptions on top of everything in the Marketer plan. The monthly price difference is $10 per month at the monthly billing rate ($59 for Marketer vs $69 for Creator, per the pricing page checked October 2026). If you sell or plan to sell online courses or run webinars as part of your business, Creator makes sense. If you only need ecommerce email automation, Marketer covers it.
The bottom line
GetResponse's pricing is straightforward at a glance but has meaningful differences between tiers that are easy to overlook.
- Lean list-builders and solo operators: Start with Starter at $19 per month. One automation workflow and three users cover most early-stage needs.
- Ecommerce businesses: Marketer at $59 per month is the right home — abandoned cart flows, promo codes and revenue tracking are not available below it.
- Course creators, coaches and newsletter publishers: Creator at $69 per month consolidates email, courses, webinars and a website in one bill. The $10 premium over Marketer is worth it if you use those features.
- High-volume teams or compliance-driven organizations: Enterprise is the only tier with dedicated sending infrastructure, SSO and unlimited users. Get a quote from GetResponse directly.
Before you pay, use the free trial to verify deliverability and test the automation builder with your real list. If you are an agency weighing GetResponse against a purpose-built agency platform, read our best CRM for marketing agencies guide and compare it with tools like HighLevel's white-label setup or Vendasta's pricing — the right choice depends on whether client sub-accounts and white-labeling matter to your model.