GoHighLevel's white-label features let your agency put its own brand on the platform — your logo, your domain, your colors — so clients log into your software, not HighLevel's. The desktop web app can be white-labeled on any paid plan, while the white-label mobile app is a separate add-on. Here is what each layer of white-labeling covers, what it actually costs (based on HighLevel's published pricing and help documentation, checked October 2026), and who needs which piece.
What "White Label" Actually Means Inside HighLevel
White-labeling in HighLevel is not a single toggle — it is a layered set of branding controls spread across the platform. Understanding each layer stops you from buying an add-on you do not need, or from missing one you do.
The branded desktop web app
All three public paid plans — Starter ($97/month), Unlimited ($297/month) and Agency Pro ($497/month) — include the ability to white-label the desktop web app so clients see your agency's logo and branding when they log in. You can also connect custom domains for all funnels and websites built inside the platform, according to HighLevel's pricing page (checked October 2026). This is the foundation that most agencies mean when they say they are reselling HighLevel under their own brand.
The white-label mobile app
The mobile app is a different product. If you want clients to download an app from the App Store or Google Play that shows your agency name — not HighLevel's — that is the white-label mobile app add-on. It is priced at $497/month or $1,491/quarter, according to HighLevel's Pricing Guide (checked October 2026). It is also included in the Enterprise plan at no extra charge.
White-label reporting and the Branded Client Portal App
There is a third layer: a Branded Client Portal App, available as a monthly add-on at $49/month per sub-account, per HighLevel's pricing page (checked October 2026). This gives each client location its own branded portal experience separate from the main dashboard login.
Which Plans Include White-Label Features
Here is how white-label capability maps to each plan, based on HighLevel's published pricing and documentation (checked October 2026):
- Starter — $97/month or $970/year: White-labeled desktop web app, custom domains for funnels and websites, 3 sub-accounts. The mobile app add-on is available but costs extra.
- Unlimited — $297/month or $2,970/year: Everything in Starter, plus unlimited sub-accounts. Rebilling of phone and email costs to clients is allowed, but without markup.
- Agency Pro — $497/month or $4,970/year: Everything in Unlimited, plus SaaS Mode, automated sub-account creation, and the ability to rebill phone and email with markup. Most add-ons can be resold with your own markup on this plan.
- Enterprise — no public price: Includes the white-label mobile app and HIPAA compliance as part of the plan, plus a dedicated customer success manager and account manager, premium support, quarterly business reviews and more. Speak with HighLevel's enterprise team for pricing.
The practical takeaway: if your goal is simply to present HighLevel as your platform to clients on a browser, the Starter plan technically supports that. If you want unlimited client accounts, rebilling and the full SaaS business model, you need the Agency Pro plan.
The White-Label Mobile App: Is It Worth $497/Month?
The white-label mobile app is the most expensive optional piece of the white-label stack. Before committing $497/month (or $1,491/quarter), consider what it actually delivers and who it serves.
What it includes
According to HighLevel's pricing page, the white-label mobile app places your agency's branding in the App Store and Google Play, so clients download what appears to be your product. HighLevel handles the underlying infrastructure; you provide the brand identity. The Enterprise plan includes it as standard, so if you have enough volume to justify Enterprise pricing, you are not paying separately.
Who genuinely needs it
- Agencies actively building a software-as-a-service product for clients, not just managing accounts on their behalf.
- Agencies whose clients use HighLevel's mobile features daily — appointment notifications, conversation replies, review management — and where seeing "HighLevel" in the App Store would undermine the white-label positioning.
- Agencies reselling access to dozens of clients, where the $497/month can be recovered through plan markups.
Who can skip it
- Agencies that manage everything on the client's behalf and whose clients never log in themselves.
- Agencies on the Starter plan still testing their reselling model — the cost here exceeds the base plan price.
- Boutique agencies with a small number of high-touch clients who use the desktop app and would not notice or care about a mobile app's store listing name.
SaaS Mode and White Label: How They Interact
SaaS Mode is an Agency Pro feature that sits alongside white-labeling but is distinct from it. White-labeling is about branding; SaaS Mode is about the business model. SaaS Mode lets you automate sub-account creation and set your own pricing — in effect, selling HighLevel as your own platform to clients who pay you a recurring fee, while you pay HighLevel in the background.
Rebilling with markup
One of the most valuable SaaS Mode capabilities is rebilling phone and email usage costs to clients with a markup. On the Unlimited plan you can pass those costs through at cost; on Agency Pro you can add your own margin. For example, HighLevel charges $0.00747 per outbound SMS segment (LC Phone Pricing and Billing Guide, checked October 2026) — on Agency Pro you can charge clients more per segment and keep the difference. If you manage high-volume texting campaigns, this margin can materially offset your platform cost.
Automated sub-account creation
Agency Pro also includes automated sub-account creation via the SaaS Configurator. When a new client signs up and pays through your HighLevel-powered checkout, a sub-account is provisioned automatically. This is genuinely useful at scale — manually creating and configuring sub-accounts for every new client is a time drain that compounds quickly.
Add-On Costs That Belong in Your White-Label Budget
If you are building a fully branded offering, the platform subscription is not your only line item. Here are the add-ons most relevant to agencies reselling HighLevel, all from HighLevel's pricing page (checked October 2026):
- White-label mobile app: $497/month or $1,491/quarter
- Branded Client Portal App: $49/month per sub-account
- AI Employee Growth Plan: $50/month per sub-account
- AI Employee Unlimited Plan: $97/month per sub-account
- SEO powered by Search Atlas: $79/month per sub-account
- Online listings management: $30/month per sub-account
- WhatsApp integration: $10/month per sub-account
- WordPress hosting: from $10/month per site
- HIPAA compliance: $297/month (included in Enterprise)
- Dedicated email IP: $59/month per IP
- Premium support: $500/month
On Agency Pro, most of these add-ons can be resold with your own markup, which means your cost per client can scale against revenue rather than being purely a fixed overhead. Confirm current add-on pricing and reselling terms directly on HighLevel's pricing page before building your client packages, as HighLevel's documentation notes that offerings are subject to change.
Usage-Based Costs Under the White-Label Model
When you white-label HighLevel, usage-based services — phone calls, SMS, email sends — are billed from your agency wallet. HighLevel automatically charges your card on file when the wallet balance drops below your set minimum. Here are the key US rates from the LC Phone Pricing and Billing Guide and the Pricing Guide help article (checked October 2026):
- LC Email: $0.675 per 1,000 emails
- Local phone number: $1.15/month; toll-free: $2.15/month
- Outbound SMS: $0.00747 per segment; inbound SMS: $0.00747 per segment
- Outbound MMS: $0.022 per segment
- Outbound calls: $0.0166/minute; inbound local calls: $0.01165/minute
- Call recording: $0.0025/minute; transcription: $0.024/minute
On the Unlimited and Agency Pro plans, you can rebill these costs to the client sub-account. Agency Pro allows you to apply a markup, so you are not simply passing through costs at zero margin. If you are running SMS-heavy campaigns for multiple clients, model this carefully — carrier pass-through fees also apply on top of the per-segment rates, per HighLevel's help documentation.
A2P 10DLC Registration and Your White-Label Clients
If your white-labeled clients send text messages to US numbers, A2P 10DLC registration is required. This is not optional — unregistered business texting is blocked by US carriers. The one-time and monthly fees, per HighLevel's A2P 10DLC help article (checked October 2026), are:
- One-time bundled fee: $22.50 for sole proprietor or low-volume standard brands; $64.00 for high-volume standard
- Monthly campaign fee: $2.00 for sole proprietor; $10.00 for standard use cases
- Additional campaign vetting: $15.00 per campaign
In a white-label reselling model, each client sub-account that does business texting needs its own registration. Factor this into your client onboarding process and pricing. The Campaign Registry administers the broader 10DLC ecosystem; HighLevel handles registration within its platform. For more on compliance obligations around business email, the FTC's CAN-SPAM compliance guide is worth reviewing alongside your texting compliance.
Setting Up White Label on HighLevel: What to Expect
HighLevel's white-label setup happens inside the platform rather than through a separate onboarding team. There is no white-label-specific setup fee listed on the pricing page (checked October 2026). Based on HighLevel's published documentation, the core steps are:
Branding the desktop app
- Log into the Agency View of your HighLevel account.
- Navigate to Settings and find the white-label or branding section.
- Upload your logo, set brand colors, and configure the agency name clients will see.
- Connect a custom domain so the login URL reflects your brand, not HighLevel's.
Configuring sub-accounts for clients
Each client gets a sub-account (the platform calls them locations on the Starter plan, where you have three). On Agency Pro with SaaS Mode active, sub-accounts can be created automatically when a client completes your checkout flow. On other plans, you create sub-accounts manually from the Agency View dashboard. Every sub-account inherits your white-label branding automatically.
Setting up rebilling
Rebilling is configured per sub-account through Sub-Account Settings or, on Agency Pro, through the SaaS Configurator. The Unlimited plan enables rebilling at cost; Agency Pro lets you set a markup. Your agency wallet funds all usage, and clients are billed through your configured rebilling setup rather than receiving a bill from HighLevel directly.
How HighLevel White Label Compares to Other Agency Platforms
HighLevel is not the only platform offering white-label capabilities, and for some agencies another tool fills the role better. Here is a plain-facts comparison based on each vendor's published pricing (all checked October 2026):
HighLevel vs. Vendasta
Vendasta is a marketplace-based white-label platform with a different pricing model: you pay a monthly minimum spend (from $99/month on Starter, up to $999/month on Premium), and qualifying product spend counts toward it. Vendasta's white-label client portal is on the Professional plan ($499/month minimum) and above. HighLevel's white-label desktop app is available from $97/month. If your business is reselling third-party digital marketing products (SEO tools, reputation management from multiple vendors) through a marketplace, Vendasta's model may suit you better. If you want an all-in-one CRM and automation platform under your brand, HighLevel is more straightforward. See Vendasta's pricing page for current terms.
HighLevel vs. reporting-focused white-label tools
Tools like AgencyAnalytics ($20 per client per month, billed annually, per their pricing page checked October 2026) or DashThis (from $44/month billed yearly for 3 dashboards) offer white-labeled client reporting but are not full CRM or marketing automation platforms. If your white-label need is client-facing reporting rather than operational software, these are more targeted — and considerably less expensive. But they do not replace a CRM, funnel builder or automation engine the way HighLevel does.
HighLevel vs. Duda
Duda's White Label plan ($199/month, or $149/month billed annually, per their pricing page checked October 2026) white-labels a website builder — editor, dashboard, preview pages and platform emails — but does not include a CRM, SMS marketing or automation suite. It is the better choice if website delivery is the primary deliverable; it is not a substitute for HighLevel's broader feature set.
For a fuller side-by-side of HighLevel and its closest alternatives, see our article on GoHighLevel Alternatives: The Best Options for Every Agency Type, and our GoHighLevel vs HubSpot agency comparison.
Who Should Use GoHighLevel White Label
Strong fit
- Agencies building a SaaS revenue stream: If you want to charge clients a recurring fee for "your" software, Agency Pro's SaaS Mode with white-label branding is designed for exactly this.
- Full-service agencies managing multiple client locations: Unlimited sub-accounts on the $297 and $497 plans, combined with white-label branding, make it practical to run dozens of client accounts without the client ever seeing the HighLevel name.
- Agencies that want to consolidate tools: HighLevel's all-in-one scope — CRM, funnels, email, SMS, reputation management, booking, social media management — means fewer white-label agreements to manage across multiple vendors.
Weaker fit
- Agencies whose only white-label need is reporting: You are paying for a much larger platform if reporting dashboards are all you need. AgencyAnalytics or DashThis are more economical for that specific use case.
- Very small agencies with one or two clients: The Starter plan's 3-sub-account limit and the overall platform complexity may be more than you need at that scale. Consider whether the cost is justified before committing.
- Agencies in healthcare needing HIPAA compliance immediately: HIPAA compliance is $297/month as an add-on, or included in Enterprise pricing. Factor this into your total cost calculation from day one.
The Free Trial and Contract Terms
HighLevel offers a 14-day free trial on any plan, per the pricing page (checked October 2026). The trial gives full access to the features of your chosen tier, including white-label setup, so you can configure your branding and test client-facing experiences before you pay. Billing begins automatically at the end of the trial unless you cancel. Usage-based fees — phone, SMS, email — may apply during the trial period.
There are no long-term contracts. HighLevel operates month-to-month, and you can upgrade, downgrade or cancel from your dashboard at any time. A mid-month upgrade is charged a prorated difference. If you want to start your trial, you can start at HighLevel's official site. Our GoHighLevel free trial guide explains exactly what to set up during those 14 days to evaluate the platform thoroughly.
Frequently Asked Questions
Can I white-label GoHighLevel on the Starter plan?
Yes. The Starter plan ($97/month) includes the ability to white-label the desktop web app — your logo, your branding, custom domains for funnels and websites — for up to 3 sub-accounts (client locations). The white-label mobile app is a separate add-on at $497/month and is not included in Starter. If you only need a branded browser-based experience for a small number of clients, Starter is sufficient, though most agencies reselling at scale move to the Unlimited or Agency Pro plan. Confirm current plan inclusions at HighLevel's pricing page.
What is the white-label mobile app and how much does it cost?
The white-label mobile app lets your clients download an app from the App Store and Google Play that shows your agency's name and branding, not HighLevel's. It is priced at $497/month or $1,491/quarter, according to HighLevel's published pricing and help documentation (checked October 2026). It is included in the Enterprise plan. This is a meaningful ongoing cost, so it makes most sense for agencies actively selling a branded SaaS product to a significant number of clients who use mobile features regularly.
Do clients know they are using GoHighLevel?
With the desktop white-label active, clients log in through your custom domain and see your branding — HighLevel's name does not appear in their experience. If you also use the white-label mobile app add-on, the App Store and Google Play listings show your brand. Without the mobile app add-on, a client who downloads the standard HighLevel mobile app would see HighLevel branding, which may undermine your white-label positioning if mobile use is part of their workflow.
Can I charge clients more than I pay HighLevel for usage?
Yes, on the Agency Pro plan ($497/month). The Agency Pro plan includes rebilling with markup, meaning you can set your own per-unit rates for phone, SMS and email usage above what HighLevel charges you. On the Unlimited plan ($297/month), rebilling is available but only at cost — no markup. On the Starter plan, rebilling is not available. The markup is configured in Sub-Account Settings or through the SaaS Configurator on Agency Pro.
Is there a setup fee for white-label on GoHighLevel?
HighLevel's pricing page and help documentation do not list any white-label-specific setup fee (checked October 2026). The platform subscription is the primary cost, with the white-label mobile app as a separate monthly add-on if needed. HighLevel does offer an Advanced Account Setup service; check their pricing page for the current cost of that optional service. No mandatory onboarding fee is listed for standard plans, unlike some competing platforms.
What happens to my clients' sub-accounts if I cancel?
HighLevel's pricing page states you can cancel at any time from your dashboard, and there are no long-term contracts. However, HighLevel's documentation does not specify the sub-account data retention policy post-cancellation. Before canceling — especially if you manage active client accounts — confirm the data portability and sub-account handling terms directly with HighLevel's support team to avoid data loss for your clients.
How does GoHighLevel white label compare to running separate tools under my brand?
Running separate white-labeled tools for CRM, email marketing, funnel building, SMS, reputation management and booking can mean five or more vendor agreements, five login environments for clients, and significant per-tool monthly costs. HighLevel consolidates these under one platform subscription with a single white-label configuration. The trade-off is that HighLevel's individual modules may not always match the depth of dedicated best-in-class tools. For most full-service agency use cases, the consolidation benefit outweighs the feature-depth trade-off — but it is worth auditing your specific client deliverables before switching. See our GoHighLevel review for a detailed feature assessment.
The Bottom Line
GoHighLevel's white-label setup is one of the more complete in the agency software market — covering the desktop app, custom domains, funnels, and (via an add-on) a fully branded mobile app — and it starts at a lower price point than most comparable all-in-one platforms. Here is how to match the plan to your situation:
- Testing the model or managing 1-3 clients: Start with the Starter plan at $97/month and use the 14-day free trial to configure your white-label branding before committing. See current pricing at HighLevel's pricing page.
- Growing agency with multiple clients: The Unlimited plan at $297/month removes the sub-account cap and adds rebilling at cost — the right step up when you have more than three active client accounts.
- Building a SaaS business or reselling with markup: Agency Pro at $497/month unlocks SaaS Mode, automated sub-account creation and rebilling with markup. This is the plan that makes a genuine white-label SaaS product economically viable.
- High-volume agencies needing HIPAA, a dedicated success team and the mobile app included: Talk to HighLevel's team about Enterprise pricing, which bundles the white-label mobile app and HIPAA compliance alongside premium support.
For a full breakdown of every plan, fee and add-on, our GoHighLevel Pricing 2026 guide covers the numbers in detail. And if you are weighing HighLevel against alternatives, our GoHighLevel alternatives roundup compares the strongest options by agency type. Our research methodology is explained at How we research.