Duda offers four public website-builder plans — Basic ($25/month), Team ($39/month), Agency ($69/month) and White Label ($199/month), all priced monthly or 25% less when billed annually — plus a Custom plan for larger operations. The right tier depends on how many sites you build, whether you need white-label branding, and how much team or client access you require. Everything below is drawn from Duda's official pricing page and the page extract captured in October 2026; confirm any figure directly with Duda before signing up, as prices can change.
Duda's Four Core Plans at a Glance
Duda structures its pricing around the number of included site projects, white-label features and team access rather than contact limits or page counts. Here is what each plan costs and what comes in the box, based on published pricing as of October 2026.
Basic — $25/month (or $19/month billed annually)
The Basic plan includes one core website project, email support, 150 monthly AI credits, and unlimited form submissions. Storage and bandwidth are unlimited on every plan. It suits a solo freelancer managing a single client site at a time, but the one-project cap makes it impractical if you have any meaningful client volume.
- 1 included core project
- Email support only
- 150 monthly AI credits
- 3 team seats
- Site-level AI widget generation
- No white-label features
Team — $39/month (or $29/month billed annually)
Team adds a third seat and six team seats total for collaborative work, but still caps you at one core included project. The main upgrade from Basic is the extra team room and a slightly wider feature set. If you are a small partnership building sites one at a time, this is your floor.
- 1 included core project
- 6 team seats
- 150 monthly AI credits
- Email support
- No white-label features
Agency — $69/month (or $52/month billed annually)
Agency is the first tier designed for actual multi-client work: it includes four core projects, email plus chat and screen-share support, and account-and-site-level AI widget generation. Unlimited client accounts are available on this plan, and you get up to 100 client seat approvals. Priority support is not yet included — that lands on White Label and Custom.
- 4 included core projects
- 6 team seats
- Unlimited client accounts
- Email, chat and screen-share support
- Account- and site-level AI widget generation
- Standard MCP access
- No white-label branding
White Label — $199/month (or $149/month billed annually)
White Label is where Duda becomes a reseller platform. It includes everything in Agency plus white-label client access, white-label analytics, a custom platform and email domain, workspace customization, and access to custom platform HTML and CSS. Priority 24/7 support is included. You still start with four included core projects, but the resale and branding infrastructure is fully unlocked.
- 4 included core projects
- Unlimited client accounts
- White-label editor, multi-site dashboard, preview pages and platform emails
- Custom platform and email domain
- White-label analytics
- Priority 24/7 support
- Advanced MCP access
- Dedicated account and GTM team (on Custom; available as upgrade)
Custom — Contact Duda
Custom pricing is for agencies that exceed what the White Label plan covers in volume, need dedicated account management and go-to-market support, or require advanced compliance and security. There is no public price; you need to contact Duda's sales team. Based on the pricing page, Custom adds a dedicated account and GTM team, advanced compliance and security, and custom AI credit allocations.
Annual vs. Monthly Billing: What the Savings Actually Look Like
Duda offers 25% off when you pay annually (billed upfront). The table below shows the monthly-equivalent savings on each plan, based on published prices as of October 2026.
- Basic: $25/month vs. $19/month annually — saves $72/year
- Team: $39/month vs. $29/month annually — saves $120/year
- Agency: $69/month vs. $52/month annually — saves $204/year
- White Label: $199/month vs. $149/month annually — saves $600/year
The White Label annual saving of $600 is significant for any agency that is serious about using Duda as a long-term platform. The trade-off is that annual plans are charged upfront, so you are committing a lump sum. The pricing page notes a 30-day money-back guarantee on eligible plans — confirm which plans qualify directly with Duda before committing.
Additional Site Projects: How Extra Sites Are Priced
Every plan starts with either one (Basic and Team) or four (Agency and White Label) included core projects. If you need more published sites, Duda sells additional projects as add-ons. The pricing page states that additional published Website Builder projects start "as low as $14/month."
The detailed comparison table shows per-additional-project pricing for each plan (monthly or annual billing). For example, on Agency the per-project add-on rate is $17/month or $8/month billed annually ($168/year or $79/year respectively); the White Label plan carries the same additional-project rate. Basic and Team carry different rates. Because these rates are shown on the plan comparison table and can change, confirm the current per-site add-on cost on Duda's pricing page before projecting costs for a large portfolio.
Estimating Your Cost at Scale
If you manage 20 client websites, your cost on White Label would be the base plan fee plus 16 additional project add-ons (above the four included). At the published rates, each additional project billed annually adds to your annual total — run the arithmetic using the current per-site rate once you have confirmed it. Agencies with large site volumes often find the Custom plan is more cost-effective; it is worth getting a Custom quote once you pass roughly 20 to 25 active sites.
White-Label Features: What Is Actually Included and What Costs Extra
White labeling is the reason most agencies upgrade to Duda's top public tier. Here is what is covered on the White Label plan, based on the official pricing page as of October 2026:
- White-label editor (your branding, not Duda's, in the site-building interface)
- White-label multi-site dashboard
- White-label preview pages
- White-label platform emails (onboarding, notifications)
- Custom platform domain (clients access the editor at your domain)
- Custom email domain
- White-label analytics
- Workspace customization
- Custom platform HTML and CSS
Notably, white-label client access is not available on Basic, Team or Agency. If presenting a branded client experience matters to your business, the $199/month (or $149/month annually) White Label plan is the minimum you need.
What White Label Does Not Include at This Price
A dedicated account and GTM team, which is listed on the Custom plan, is not part of the standard White Label tier. Custom HTML and CSS workspace modification is listed as a White Label feature, but some advanced configurations may require Custom. If you need Zapier integration beyond the limited access shown on lower plans, the pricing page shows "Custom" for full Zapier access — confirm the extent of Zapier functionality at each tier before choosing.
Team Seats and Client Accounts
Duda separates team members (your internal staff) from client accounts (your customers who log in to edit their own sites).
Team Member Seats
- Basic: 3 team seats
- Team: 6 team seats
- Agency: 6 team seats
- White Label: 6 team seats
- Custom: custom allocation
Role-based permissions are included on all plans, so you can control what each team member can see and do. If you have a larger internal team, check with Duda on whether extra team seats are available as an add-on or whether you need to move to Custom.
Client Accounts
Unlimited client accounts (seats) are included on Agency, White Label and Custom. On Basic and Team, the pricing page shows "up to 100 clients" for client site comments access. Unlimited client access is a meaningful differentiator for agencies on Agency and above — you are not paying per client login.
The AI Visibility Add-On: An Emerging Cost to Factor In
Duda has added an AI Visibility add-on that is priced separately from the core plans. As of October 2026 the add-on tiers are:
- Starter: $19/month
- Growth: $39/month
- Professional: $89/month
- Scale: $195/month
Each tier covers a set number of domains, unique prompts, answer engines tracked, countries, monthly AI responses and on-demand analyses — with higher tiers covering more. This add-on is about getting client sites found in AI answer engines like ChatGPT, Gemini and Perplexity. The pricing page notes the AI Visibility add-on is "free for the first 14 days" on plans, so you can trial it. This cost is on top of your core plan fee, so factor it into your total if AI search visibility is part of your service offering.
eCommerce and Bookings: Additional Costs Apply
The Duda pricing page explicitly states that eCommerce and Bookings subscriptions may require additional purchases. The page does not list those prices in the plan comparison — you are directed to separate pricing pages for eCommerce and Bookings sites. If you plan to build online stores or appointment-booking sites for clients, verify those add-on costs at duda.co/pricing before committing to a plan, since they are outside the flat monthly fee.
Free Trial and Money-Back Guarantee
Duda offers a 14-day free trial with no credit card required on all plans, including White Label. The trial includes White Label features, which means you can genuinely test the reseller experience before paying. The pricing page also mentions a 30-day money-back guarantee on eligible plans — the linked terms define which plans qualify, so review those before purchasing an annual plan upfront.
For agencies comparing options, that 14-day window is enough to build a template, invite a test client and see whether the editor and dashboard suit your workflow. We cover how we research tools like Duda on our how we research page.
How Duda Pricing Compares to Agency Alternatives
Duda is purpose-built for agencies and SaaS companies that resell websites. It is not a direct competitor to all-in-one CRM platforms, but it does sit alongside other tools agencies evaluate. Here is a factual side-by-side of the key agency-relevant pricing points, drawn from each vendor's published pricing as of October 2026:
Duda vs. HighLevel for Website Building
HighLevel's Starter plan at $97/month includes a website and funnel builder alongside CRM, automation, SMS and email tools, with three sub-accounts. White-label desktop branding is included on all paid HighLevel plans; the white-label mobile app is a separate $497/month add-on. HighLevel is a fuller marketing stack but not a specialist website builder in the way Duda is. If a client needs a polished, design-led website managed by the client themselves, Duda's editor is more appropriate; if you need CRM and automation bundled in, see our GoHighLevel CRM review for a full breakdown.
Duda vs. Vendasta
Vendasta's Professional plan starts at $499/month minimum spend and includes a white-label client portal and marketplace access. It is a broader reseller platform covering digital marketing products, not a website builder. If your agency's core product is websites, Duda is more focused; if you resell a wide mix of digital services, see our Vendasta pricing breakdown. These are different categories of tool rather than direct replacements.
Key Differences at a Glance
- Duda White Label: $149/month annually — specialist website builder, unlimited client accounts, white-label editor
- HighLevel Starter: $97/month — CRM + marketing stack, 3 sub-accounts, white-label desktop included
- HighLevel Unlimited: $297/month — unlimited sub-accounts, full white-label desktop
- Vendasta Professional: $499/month minimum — reseller marketplace, 5 seats, 1-year contract
- Duda Agency: $52/month annually — 4 projects, unlimited clients, no white label
Who Each Duda Plan Actually Fits
Basic and Team
These plans suit solo freelancers or very small teams building one website at a time for themselves or a single client. The one-project cap means you will be upgrading the moment you take on a second concurrent client. They are not practical for any agency with ongoing multi-client work.
Agency
A strong starting point for small agencies with up to four concurrent active projects who do not need branded white-label access. The upgrade to email plus chat and screen-share support is meaningful. If your clients never log in to the editor themselves, or if your agency brand is not something you are selling alongside the website, you can run a tidy operation at $52/month annually. The limitation is that you are limited to six team seats and there is no white-label interface for clients.
White Label
The right plan for agencies that present Duda as their own branded platform to clients. At $149/month annually, the white-label package is relatively accessible compared with building a custom CMS or paying for enterprise website-builder licenses. The $600 annual saving over monthly billing means most serious users should default to annual. The main downside is that you still start with only four included projects and pay per additional site — project costs scale quickly if you have a large portfolio.
Custom
Built for larger agencies, SaaS resellers or hosting providers with significant volume, a need for a dedicated account team, and advanced security requirements. If you are evaluating Custom, Duda's sales process is the right path; a per-site analysis at scale will typically show the Custom plan paying for itself.
Common Mistakes When Evaluating Duda Pricing
- Ignoring the per-site add-on cost. The base plan price looks attractive until you factor in additional published projects. Always model your real site count before choosing a plan.
- Choosing Agency when you need White Label. If a branded client experience matters to your pitch, there is no workaround at the Agency tier — you must be on White Label or Custom.
- Overlooking eCommerce and Bookings add-ons. If your clients sell products or take appointments, those subscriptions are priced separately. The base plan fee does not cover them.
- Missing the AI Visibility add-on cost. If you plan to offer AI search visibility services, add the relevant tier to your total cost calculation from day one.
- Assuming the money-back guarantee applies to all plans. The 30-day guarantee is noted on eligible plans; check the linked terms to confirm your plan qualifies before paying annually upfront.
Frequently Asked Questions
Does Duda offer a free plan?
No. Duda does not have a permanent free plan. It offers a 14-day free trial with no credit card required on all paid plans, including White Label. After 14 days you must choose a paid plan or your access ends. This is different from platforms like Systeme.io, which offers a free tier that never expires. If you want to test Duda before committing, start the trial and build a representative project during that window.
Can I build unlimited sites on any Duda plan?
No plan includes truly unlimited core projects in the base fee. Basic and Team include one project; Agency and White Label include four. Additional published projects are available as paid add-ons starting at "as low as $14/month" per the pricing page, with exact per-plan rates listed in the full comparison table. Confirm current add-on rates at duda.co/pricing before budgeting for a large portfolio.
Is white labeling available on the Agency plan?
No. White-label client access, white-label analytics, a custom platform domain and custom email domain are exclusive to the White Label and Custom plans, based on the pricing page as of October 2026. On the Agency plan, clients who log in will see Duda's branding. If presenting a fully branded experience to clients is part of your service, the White Label plan at $199/month (or $149/month billed annually) is the minimum required tier.
How many team members can I add?
Basic allows 3 team seats; Team, Agency and White Label each allow 6 team seats. Custom plans carry a custom allocation. Client accounts (your clients logging in to edit their own sites) are unlimited on Agency, White Label and Custom. Role-based permissions are available on all plans. If you need more than six internal team members on a standard plan, contact Duda to discuss Custom or whether extra seats are available as an add-on.
What does the 30-day money-back guarantee cover?
The Duda pricing page states a 30-day money-back guarantee is available on eligible plans, with a link to specific terms. The guarantee is separate from the 14-day free trial. Before purchasing an annual plan upfront — where you pay the full year at signing — confirm that your chosen plan is listed as eligible under the current terms on Duda's website. Do not assume all plans are covered without reading the linked terms.
Does Duda charge separately for eCommerce?
Yes. The pricing page explicitly states that eCommerce and Bookings subscriptions may require additional purchases beyond the core plan fee. Specific eCommerce pricing is not displayed in the main plan comparison — you are directed to separate pricing pages. If any of your client sites will need an online store or appointment booking, check those costs separately at duda.co/pricing before committing to a plan.
Can I switch from monthly to annual billing later?
Duda's pricing page does not explicitly detail mid-cycle switching terms. The general industry practice is to allow an upgrade to annual billing at any time, credited for unused monthly time, but you should confirm this directly with Duda before starting on monthly billing if you intend to switch later. Switching plans (upgrades and downgrades) is a question for Duda's support team; the published terms on the pricing page focus on the initial commitment and money-back eligibility.
The Bottom Line
Duda pricing is structured around a clear agency use case: the more seriously you need to present a branded, multi-client website platform, the further up the plan ladder you go. Here is who should choose what, based on published pricing as of October 2026:
- Freelancers building one site at a time: Start with the 14-day trial and consider Basic ($19/month annually) if one project covers your current work — but be ready to upgrade the moment you take on a second concurrent client.
- Small agencies with up to four active projects, no white-label need: Agency at $52/month annually is the practical floor. Unlimited client accounts and proper support are included.
- Agencies reselling websites under their own brand: White Label at $149/month annually is the right tier. The $600 annual saving over monthly billing makes the annual commitment worthwhile for anyone using Duda as a core product.
- High-volume resellers or SaaS companies: Skip the standard plans and talk to Duda's sales team about Custom pricing — the per-site add-on math at 20-plus sites often tips in favor of a negotiated Custom arrangement.
See current plans and start your free trial at duda.co/pricing. If you are also evaluating broader agency platform options, our Vendasta alternatives guide and our best CRM for marketing agencies comparison cover the wider agency software landscape.