The GoHighLevel white label mobile app lets your agency put its own name and branding on a native iOS and Android app that your clients download and use — instead of logging into an app branded as HighLevel. Based on HighLevel's published pricing and plan documentation (checked October 2026), the add-on costs $497 per month (or $1,491 per quarter), is available on the Agency Pro ($497/month) plan and Enterprise plan, and is entirely separate from the standard desktop white-label branding that comes with lower-tier plans. Here is everything you need to know before deciding whether it is worth the investment.
What the White Label Mobile App Actually Is
HighLevel's standard platform lets every agency white-label the desktop web app — your logo, your colors, your custom domain — on all paid plans. The white label mobile app is a separate product. It gives your clients a dedicated app in the Apple App Store and Google Play Store under your agency's brand, not HighLevel's.
Clients download the app using your agency's name. Inside, they get the same HighLevel functionality — conversations, pipelines, calendars, reputation management — wrapped in your branding. From the client's perspective, it looks like proprietary software your agency built.
What the app includes (per HighLevel's published feature set)
- Full HighLevel feature set accessible via mobile for sub-account users
- Your agency's logo, name and brand colors inside the app
- Listed under your agency brand in the App Store and Google Play
- HIPAA compliance is included in the Enterprise plan (which also includes the white label app); on Agency Pro, HIPAA is a separate $297/month add-on
What it does NOT include by default
- It does not replace the need for an Agency Pro or Enterprise subscription — you need one of those plans first
- It does not cover usage-based telecom costs (SMS, calls, email), which are billed from the agency wallet separately
- It does not automatically white-label every other add-on — things like AI Employee, listings management and SEO are priced additionally per sub-account
Pricing: The Full Picture
Based on HighLevel's official pricing page and Pricing Guide help article (both checked October 2026), the white label mobile app costs $497 per month or $1,491 per quarter. Prices may change; always confirm current pricing at gohighlevel.com/pricing.
Which plans can use it
The white label mobile app is listed as an add-on on the Agency Pro plan ($497/month). It is included in the Enterprise plan, which has no public price — you need to contact HighLevel's enterprise team for a quote.
- Starter ($97/month): White label mobile app is not available
- Unlimited ($297/month): White label mobile app is not available
- Agency Pro / Founder ($497/month): White label mobile app available as a $497/month add-on
- Enterprise (custom price): White label mobile app included at no separate add-on cost
The real monthly cost at Agency Pro level
If you are on the Agency Pro plan and add the white label mobile app, your base platform spend is $497 (plan) + $497 (app add-on) = $994 per month minimum, before any usage-based costs, before other add-ons, and before any sub-account-level charges. That is a meaningful number, and it is the right starting point for your ROI calculation.
On an annual basis, the Agency Pro plan is $4,970/year, and the white label app is billed at $1,491/quarter — which works out to $5,964/year for the app alone. Confirm current billing options directly on HighLevel's pricing page.
Desktop White Label vs. Mobile White Label: The Key Difference
This distinction trips up a lot of agencies. Let's be explicit about what each tier gives you.
- Desktop white label (all paid plans): Clients log into your custom-domain web portal. Your logo and colors replace HighLevel's branding in the browser interface. This is included on Starter ($97/month) and up.
- White label mobile app ($497/month add-on): Clients download a native app from the App Store or Google Play listed under your agency brand. The HighLevel name is not visible to clients anywhere in the mobile experience.
For many agencies serving small-to-mid-sized local businesses, the desktop white label is sufficient. Clients log in through a browser on their laptop or phone browser, see your agency's name, and that is the end of it. The mobile app add-on is about the native app experience and the App Store listing — not just cosmetic branding.
For more on how HighLevel's broader white-label stack works, see our deeper guide: GoHighLevel White Label: What It Includes, What It Costs and How to Set It Up.
Who the White Label Mobile App Is Built For
Agencies selling SaaS products under their own brand
If your business model is to sell a branded software product to clients — not just deliver services — the mobile app add-on is often a necessary piece of the puzzle. Clients who pay a monthly SaaS fee expect a native mobile experience with your name on it, not a web browser shortcut.
Agencies in verticals where mobile is primary
Contractors, real estate agents, home service businesses, and other field-heavy clients often manage their pipeline and conversations almost entirely on a phone. If your clients are rarely at a desktop, a branded mobile app meaningfully improves their experience — and your perceived value. For an example of how this plays out in one vertical, see GoHighLevel for Real Estate: What It Does, What It Costs and Who It Fits.
Agencies charging premium retainers or SaaS fees
At $994/month minimum spend, you need either enough SaaS clients paying subscription fees, or high enough retainers, to absorb this cost and generate a margin. A rough way to think about it: if you charge clients $297/month for your branded platform and the white label mobile app is part of the value proposition, you need at least four clients at that price just to cover the add-on cost, before accounting for the plan itself or any other overhead.
Who Should Skip the White Label Mobile App
Honest answer: most agencies that are just getting started with HighLevel do not need this add-on right away. Here is who should wait or skip it entirely:
- Agencies on Starter or Unlimited plans: You cannot add it without upgrading to Agency Pro first. Evaluate whether SaaS Mode and rebilling with markup (also Agency Pro features) make sense before committing to the extra spend.
- Service agencies that access HighLevel for clients themselves: If you are the one logging in to run campaigns, and clients only receive reports or results — not platform access — they have no reason to use an app.
- Agencies with clients who are comfortable with browser-based login: The desktop white label on Starter and Unlimited covers the branding angle at a fraction of the cost.
- Early-stage SaaS models with fewer than 5-10 paying subscribers: The math rarely works at this scale. Start with desktop white label, build your subscriber base, and add the mobile app when revenue supports it.
How the White Label Mobile App Fits Into SaaS Mode
SaaS Mode is one of the defining features of the Agency Pro plan. It lets you automate sub-account creation, set your own pricing tiers and use HighLevel's billing infrastructure to charge clients directly. The white label mobile app is the mobile-facing complement to SaaS Mode — it completes the end-to-end branded experience your clients encounter.
Rebilling and markup in SaaS Mode
On Agency Pro, you can rebill usage-based services (phone, SMS, email) with markup — meaning you charge clients more than the underlying HighLevel cost and pocket the difference. This is a revenue lever that can help offset the cost of the white label mobile app over time. Rebilling without markup is available on the Unlimited plan, but markup is exclusive to Agency Pro.
For a full breakdown of how HighLevel's plan tiers compare for agency use, see our GoHighLevel CRM: What It Is, What It Costs and Who It Actually Fits review.
Other add-ons to consider alongside it
If you are already committing to the Agency Pro plan and the white label mobile app, several other add-ons become relevant depending on your client mix:
- Branded Client Portal App ($49/month per sub-account): A separate add-on that gives clients a dedicated portal — distinct from the CRM-facing mobile app
- AI Employee plans ($50 or $97/month per sub-account): For agencies selling AI-powered automation to clients
- HIPAA compliance ($297/month): Required if you serve healthcare clients on Agency Pro; included in Enterprise
- SEO powered by Search Atlas ($79/month per sub-account): For agencies bundling SEO into their SaaS offer
Most add-ons can be resold with your own markup under the Agency Pro plan, per HighLevel's published pricing.
A2P 10DLC and Usage Costs: What to Budget
The white label mobile app itself is a flat monthly cost, but the moment clients start using SMS features through your branded app, usage-based costs kick in from your agency wallet. Based on HighLevel's LC Phone Pricing and A2P 10DLC help articles (checked October 2026):
- US local phone number: $1.15/month per number
- Outbound SMS: $0.00747 per segment, plus carrier pass-through fees
- Outbound calls: $0.0166/minute total
- A2P 10DLC registration (required for US business texting): one-time fee of $22.50 (sole proprietor/low-volume) or $64.00 (high-volume standard), plus $2.00–$10.00/month per campaign
These charges come out of the agency wallet, which HighLevel automatically tops up from your card on file when the balance dips below your set minimum. For the full rate card, see HighLevel's LC Phone Pricing and Billing Guide.
Free Trial and Contract Terms
HighLevel offers a 14-day free trial on any plan, including Agency Pro. Usage-based telecom or third-party fees may apply even during the trial, per HighLevel's published terms. There are no long-term contracts — plans run month to month and you can upgrade, downgrade or cancel from the dashboard at any time.
The white label mobile app is a monthly add-on. If you add it and later remove it, confirm with HighLevel how mid-cycle changes are billed. For notes on what to watch during the trial period, see our GoHighLevel Free Trial: What You Get, How Long It Lasts and What to Watch guide.
How GoHighLevel Compares for White-Label Mobile on the Market
Most competing all-in-one platforms and CRMs do not offer a white label mobile app at all — they offer branded web portals, custom domains, and white-labeled reports. The native App Store listing under your brand is rare in this price range and is a genuine differentiator for agencies building a SaaS product.
Platforms like Vendasta offer marketplace-based reselling and white-label portals but operate on a different pricing model (monthly minimums starting at $99). For a direct comparison of alternative platforms, our GoHighLevel Alternatives: The Best Options for Every Agency Type article breaks down what each platform offers and at what cost.
If you are evaluating HighLevel against HubSpot specifically, the comparison is quite different — HubSpot's agency model is built around partner tiers and reselling services, not a white-label app. See our GoHighLevel vs HubSpot: Which Platform Is Right for Your Agency? comparison for a full breakdown.
Common Mistakes Agencies Make with This Add-On
Buying it before building the client base
The most common mistake is paying $994+/month before having enough SaaS subscribers to justify it. Nail your offer and get five to ten paying clients on your platform first. Then the add-on cost becomes a margin question, not a survival question.
Confusing it with desktop white label
Agencies on the Unlimited plan sometimes assume they have full white-label capabilities. The desktop portal — yes. A native branded mobile app in the App Store — no. Read the plan feature list carefully before quoting this feature to a prospective client.
Ignoring the supporting add-on costs
The white label mobile app gets clients into a branded experience. But if your platform offer includes AI chat, reputation management, or listings management, each of those is a separate per-sub-account charge. Budget for the full sub-account cost, not just the app add-on.
Not registering for A2P 10DLC before clients start texting
If clients use SMS through the mobile app without your agency completing A2P 10DLC registration, messages can be filtered or blocked by carriers. This is a compliance step, not optional. See HighLevel's A2P 10DLC guide for the registration process and fees.
Frequently Asked Questions
How much does the GoHighLevel white label mobile app cost?
Based on HighLevel's published pricing (checked October 2026), the white label mobile app add-on costs $497 per month, or $1,491 per quarter. It is available as an add-on on the Agency Pro plan ($497/month) and is included in the Enterprise plan (custom pricing). Prices may change — confirm current rates at gohighlevel.com/pricing.
Which HighLevel plans include the white label mobile app?
The white label mobile app is available as a paid add-on only on the Agency Pro plan ($497/month). It is not available on the Starter ($97/month) or Unlimited ($297/month) plans. On the Enterprise plan (custom pricing), it is included as part of the package rather than priced separately. You must have an active subscription before adding the app.
What is the difference between desktop white label and the white label mobile app?
Desktop white label — available on all paid HighLevel plans — lets clients log into your branded web portal via a custom domain in a browser. The white label mobile app is a separate add-on that gives clients a native iOS and Android app listed under your agency's name in the App Store and Google Play. They are distinct products at distinct price points.
Does the white label mobile app require the Agency Pro plan?
Yes. Based on HighLevel's pricing page (checked October 2026), the white label mobile app add-on is only available on the Agency Pro ($497/month) or Enterprise plans. You cannot add it to the Starter or Unlimited plans without first upgrading. The combined minimum spend on Agency Pro with the app add-on is $994 per month, before usage-based costs or other add-ons.
Is there a free trial for the white label mobile app?
HighLevel offers a 14-day free trial on any plan, including Agency Pro. Whether the white label mobile app add-on is accessible during the trial period is worth confirming directly with HighLevel before signing up — check the details at gohighlevel.com/pricing or ask their support team. Usage-based fees may apply even during the trial period.
Can I resell the white label mobile app to clients and charge them for it?
The white label mobile app is something clients experience and use — it is part of your branded SaaS product. On Agency Pro, you can charge clients whatever SaaS fee you set for access to your platform, and the white label app is part of what justifies that fee. Most other add-ons on Agency Pro can be resold with your own markup, per HighLevel's published pricing, but confirm the specifics for the app itself with HighLevel's team.
What is included in the Enterprise plan that makes the white label app free?
Per HighLevel's published pricing (checked October 2026), the Enterprise plan includes a dedicated customer success manager and account manager, premium support, quarterly business reviews, HIPAA compliance, and the white label mobile app — all as part of a custom-priced package. Enterprise also includes increased API limits and custom development opportunities. Contact HighLevel's enterprise team for a quote, as no public price is listed.
The Bottom Line
The GoHighLevel white label mobile app is a genuinely powerful add-on for the right agency — specifically, one that is actively selling a branded SaaS platform to clients and needs a native mobile experience to complete that product. At $497/month on top of the $497/month Agency Pro plan, it is a $994/month minimum commitment before a single usage-based charge. That is real money, and the decision should be driven by your existing or projected SaaS revenue, not aspirational plans.
Buy it if: you have five or more clients paying monthly SaaS fees for your branded platform, your clients are mobile-first (contractors, real estate agents, service businesses), and a native App Store listing under your name is part of your pitch.
Wait on it if: you are still building your subscriber base, your clients primarily use a desktop browser, or you are on the Starter or Unlimited plan and not yet ready for Agency Pro.
Consider Enterprise if: you need HIPAA compliance, high API volume, and a dedicated success team — the white label app is included, potentially making the overall value calculation different than stacking Agency Pro plus the add-on.
Start your 14-day free trial and explore what Agency Pro includes at gohighlevel.com/pricing. For more on how HighLevel compares to alternatives across the full agency software stack, browse GoHighLevel Alternatives: The Best Options for Every Agency Type or check our Best CRM for Marketing Agencies in 2026 roundup.