SE Ranking is a full-stack SEO and GEO (generative engine optimization) platform positioned between budget trackers and enterprise suites. Its Core plan starts at $103.20 per month billed annually (as of October 2026) and the optional Agency Pack add-on at $69 per month unlocks white-label reporting and client-facing tools — making it one of the more affordable agency-ready SEO platforms available. Based on SE Ranking's published pricing, plan pages, and documentation, it is a strong pick for small-to-mid-size agencies that need rank tracking, site audits, backlink research, and white-label reports without paying Semrush-level prices for capacity they may never use.
What SE Ranking Actually Is
SE Ranking started as a rank tracker and has grown into a platform covering most of what an SEO-focused agency needs day to day. According to its published subscription page, the platform now bundles rank tracking across major search engines, keyword and competitor research, website audit, on-page analysis, backlink monitoring, local marketing tools, and an expanding GEO (AI search visibility) toolkit into a single subscription.
Unlike Semrush, which segments its toolkits (Local, Content, Social, Advertising) into separate paid tabs, SE Ranking includes the core SEO tools in every plan. The GEO and Agency Pack features are add-ons, but everything else travels with the base subscription.
SE Ranking Plans and Pricing (October 2026)
SE Ranking publishes two named base plans plus an Enterprise tier. All prices below are from SE Ranking's pricing page, checked October 2026. Annual billing saves 20%; month-to-month is also available.
Core — $129/month, or $103.20/month billed annually
- 10 projects and 1 manager seat
- 2,000 keywords tracked daily
- 100 GEO prompts tracked daily
- 5 domains in GEO research
- 250,000 pages per month in audit
- 25,000 API credits per month
- Data Studio, Matomo, GA4, and GSC integrations
- 14-day free trial, no credit card required
Core suits a solo SEO practitioner or a very small agency with a contained client roster. Ten projects is a firm ceiling at this tier — if you regularly carry more than eight or nine active clients, you will want Growth from the start rather than upgrading mid-contract.
Growth — $279/month, or $223.20/month billed annually
- 30 projects and 3 manager seats
- 5,000 keywords tracked daily
- 250 GEO prompts tracked daily
- 15 domains in GEO research
- 2,000,000 pages per month in audit
- 100,000 API credits per month
- Historical data across the full project lifetime (Core gets 6 months)
- Page changes monitoring
- Dedicated customer support
- Guest links for client collaboration
Growth is where most agencies will land. Thirty projects, three manager seats, and full historical data cover a serious multi-client workload. Extra keywords can be added from $32 per month and extra manager seats from $16 per month, according to the published plan comparison.
Enterprise — custom pricing
Enterprise offers flexible terms, custom limits, and full API plus advanced integrations. Pricing is by sales conversation. If you manage 30-plus clients or need limits that Growth cannot accommodate, this is the path — but confirm scope and price directly with SE Ranking's team before committing.
The Agency Pack Add-On: White Label and Client Tools
The Agency Pack is a separate add-on at $69 per month, billed annually only, on top of whichever base plan you choose. According to SE Ranking's subscription page, it includes:
- 30 client seats (rising to 50 or 100 at higher Agency Pack tiers)
- White-label platform and reporting (your branding throughout)
- Unlimited scheduled reporting with AI summaries
- Agency Catalog placement (SE Ranking's directory for prospecting)
- Lead Generator tool
The key thing to understand is that the Agency Pack is an annual-only commitment, so you cannot trial it month to month after your base plan trial ends. If white-label reporting is non-negotiable for your agency, factor $69 per month (billed annually) into your budget from day one on top of the base plan cost.
For comparison, SE Ranking's main competitors handle white label differently. AgencyAnalytics builds white-label client portals into every plan at $20 per client per month (as of October 2026). BrightLocal includes white-label branding removal on all paid plans starting at $41 per month for one location. Whether the Agency Pack represents good value depends on how many clients you need to report to — see our comparison of white-label SEO reporting tools for a side-by-side look.
GEO and AI Search Visibility Features
SE Ranking has moved deliberately into GEO tracking — measuring how brands appear in AI-generated answers from tools like ChatGPT, Google AI Overviews, AI Mode, Gemini, and Copilot. According to its published plan pages, the platform currently tracks five AI engines (AI Overviews, AI Mode, Gemini, ChatGPT, and Copilot listed as coming soon).
What is included in the base plans
Both Core and Growth include a daily prompt quota (100 and 250 respectively) and a set number of domains in GEO research (5 and 15). This is meaningful: most competing SEO platforms charge separately or have no GEO tracking at all as of 2026.
The AI Search add-on
For agencies that need deeper AI visibility tracking, SE Ranking offers an AI Search add-on at $89 per month (or $71.20 per month billed annually). It adds 200 extra prompts per day (scaling to 450 or 1,000 at higher tiers), 5 AI engine tracking, 5 dedicated projects, and unlimited competitor research. If GEO is a core service you sell to clients, this add-on is worth evaluating — but confirm current limits on SE Ranking's pricing page before purchasing.
Core Feature Set: What the Platform Covers
Rank tracking
Rank tracking is the platform's historical strength. Both plans cover major search engines, and the Growth plan includes lifetime historical data so you can show clients long-run trends. Extra keywords can be added in blocks from $22.40 per month on Core and from $32 per month on Growth, per the published plan comparison.
Website audit
The audit module scales dramatically between plans: 250,000 pages per month on Core versus 2,000,000 on Growth. For agencies auditing enterprise or e-commerce sites with tens of thousands of pages, the Core plan's ceiling may become a bottleneck quickly. The per-project page limit is also 250,000 on Core and 1,000,000 on Growth.
Keyword and competitor research
The keyword database expands from 17,500 keyword results per search on Core to 50,000 on Growth. Historical keyword data is available for the full project lifetime on Growth; Core is limited to 6 months. Both plans include unlimited keyword and competitor research runs — the database depth is what varies.
Backlink research and monitoring
Backlink research is included on both plans. The published plan table does not specify a separate crawl-credit or index limit for backlinks, so confirm the current depth of the backlink index with SE Ranking directly if that is a critical data point for your workflow.
Local marketing
Both plans include 3 locations, local and map rank tracking for up to 1,500 keywords, and listing management across 100-plus directories worldwide. Extra locations are available from $18.40 per month. This makes SE Ranking a reasonable option for agencies with local SEO clients, though dedicated tools like BrightLocal or Whitespark tend to go deeper on citation building and GBP management. For a broader look at local-focused tools, see our guide to white-label SEO software for agencies.
Reporting and integrations
Base plans include integrations with Google Data Studio, Matomo, GA4, and Google Search Console. Report Builder is included on both plans (10 reports on Core, 30 on Growth). Scheduled white-label reporting requires the Agency Pack. Data export rows are 50,000 on Core and 100,000 on Growth.
SE Ranking vs Semrush: A Realistic Comparison
Semrush is the most commonly cited alternative. Here is a plain-fact comparison based on published pricing from both platforms (October 2026):
- SE Ranking Core (annual): $103.20/month — 10 projects, 2,000 keywords daily, 1 seat, white label via Agency Pack add-on at +$69/month
- Semrush SEO plan (annual): $117.33/month — 5 websites, 500 keywords tracked daily, additional users from $45/month, white-label reports via Pro Report add-on at +$20/month
- SE Ranking Growth (annual): $223.20/month — 30 projects, 5,000 keywords daily, 3 seats
- Semrush Pro+ (annual): $248.17/month — 15 websites, 1,500 keywords daily
On keyword tracking volume and project count, SE Ranking offers meaningfully more capacity per dollar at comparable price points, based on these published figures. Semrush's brand authority, backlink database depth, and competitive intelligence tools are widely regarded as market-leading — but those claims go beyond what this site can verify from published specs alone. If you need to evaluate Semrush's data quality for your specific niche, use its 7-day free trial back to back with SE Ranking's 14-day trial before committing.
Who Should Use SE Ranking
A strong fit for:
- Small-to-mid-size SEO agencies that need 10-30 client projects, white-label reporting, and rank tracking without enterprise pricing
- Agencies entering GEO services who want AI search visibility tracking built into the base plan rather than as a costly separate platform
- In-house SEO teams at growing companies that track multiple brand properties and need audit capacity plus API access
- Freelance SEOs scaling past a one-person tool like a basic rank tracker who want a unified platform
Consider alternatives if:
- You need white-label client dashboards on a month-to-month basis — the Agency Pack requires annual commitment
- Your agency already uses HighLevel and needs an SEO add-on that integrates into that ecosystem — SE Ranking's Search Atlas-powered SEO add-on inside HighLevel may be worth comparing (see our HighLevel review)
- Backlink data depth is your primary evaluation criterion — verify SE Ranking's index size directly before purchasing
- You manage 30-plus clients and need a reseller marketplace model — Vendasta is built specifically for that workflow
Trial, Contract Terms and Cancellation
SE Ranking offers a 14-day free trial on both Core and Growth, with no credit card required. That is a genuine, no-friction way to evaluate the platform — particularly useful for testing whether the audit page limits and keyword tracking volume match your client roster before committing annually.
Annual billing saves 20% across the board. The Agency Pack is available on annual billing only, so if you need white label, you are committing to a year. Monthly billing is available on base plans for flexibility, though you lose the 20% discount. Confirm current cancellation and refund terms directly on SE Ranking's pricing page before purchasing, as these terms can change.
Honest Downsides of SE Ranking
Every platform has trade-offs, and SE Ranking is no exception. Here are the genuine friction points based on published plan structures:
- Agency Pack is annual-only: You cannot test the white-label feature set month-to-month after your trial. That is a meaningful commitment for a small agency that is still figuring out its reporting workflow.
- Core's 10-project ceiling is real: If you carry 10 active clients, you have no headroom. Many agencies run discovery or audit projects in parallel with live retainer clients, and 10 fills up quickly.
- GEO tools are still maturing: AI search tracking is a relatively new category for any platform. Copilot tracking is listed as "coming soon" on SE Ranking's published page — confirm current engine coverage before selling GEO reporting as a service to clients.
- No month-to-month Agency Pack: If a client churns and your white-label need drops, you cannot downgrade the add-on mid-year.
- Pricing is in USD outside the EU, EUR inside: The published pricing page notes EUR pricing for EU countries and USD elsewhere — worth double-checking if you are billing in a different currency.
How SE Ranking Fits Into a Wider Agency Stack
SE Ranking works as a standalone SEO platform, but most agencies layer it with other tools. A common configuration for a mid-size agency in 2026 might include a CRM and automation platform (such as HighLevel, which we run client accounts on daily), a social media scheduler, and a reporting layer. SE Ranking can serve as the SEO data source feeding into broader client reports — its Data Studio and GA4 integrations make that straightforward.
If you are evaluating your full CRM and automation stack alongside your SEO tooling, our best CRM for marketing agencies guide covers the core options. For a deeper look at how HighLevel's built-in SEO module (powered by Search Atlas) compares to a dedicated platform like SE Ranking, check our HighLevel pricing guide — the $79-per-sub-account SEO add-on may be sufficient for agencies whose clients need basic local SEO rather than deep technical audits.
Frequently Asked Questions
Does SE Ranking offer a free trial?
Yes. SE Ranking offers a 14-day free trial on both the Core and Growth plans, with no credit card required. The trial gives you access to the full feature set of the chosen plan so you can evaluate rank tracking, audits, and keyword research before committing. The Agency Pack add-on, which unlocks white-label reporting, requires annual billing and is not available month-to-month after the trial period.
What is the Agency Pack and is it worth it?
The Agency Pack is an add-on at $69 per month billed annually. It adds white-label platform and report branding, 30 client seats, unlimited scheduled reporting with AI summaries, an Agency Catalog listing, and a Lead Generator tool. For agencies that need to deliver branded SEO reports to multiple clients, it is a meaningful addition. It is not available on monthly billing, so factor the annual commitment into your decision before signing up.
How does SE Ranking's pricing compare to Semrush?
Based on published pricing checked October 2026, SE Ranking's Core plan at $103.20 per month (annual) tracks 2,000 keywords across 10 projects, while Semrush's SEO plan at $117.33 per month (annual) covers 500 keywords across 5 websites. At comparable price points, SE Ranking offers more tracking volume and project capacity. Semrush's broader data ecosystem and brand recognition are frequently cited advantages, but verify data depth for your specific use case using both platforms' free trials before deciding.
Can SE Ranking replace a dedicated reporting tool like AgencyAnalytics?
With the Agency Pack, SE Ranking handles white-label SEO reporting including scheduled delivery and AI summaries. AgencyAnalytics, priced at $20 per client per month billed annually, covers 90-plus marketing integrations beyond SEO — including social media, PPC, and Google Analytics in a single client dashboard. If your reporting needs extend well beyond SEO data, a dedicated reporting tool may still be useful alongside SE Ranking. See our white-label SEO reporting guide for a full comparison.
Does SE Ranking include AI or GEO tracking in its base plans?
Yes. Both Core and Growth include a daily GEO prompt quota (100 on Core, 250 on Growth) and domains for GEO competitive research. The platform tracks five AI engines including Google AI Overviews, AI Mode, Gemini, and ChatGPT. A separate AI Search add-on at $89 per month (or $71.20 per month annually) provides deeper AI visibility tracking. Confirm current engine availability on SE Ranking's pricing page, as this feature set is actively expanding.
What happens if I need more than 30 projects on Growth?
SE Ranking's published plan page does not list a self-serve way to add projects beyond the Growth plan's 30. You would need to move to the Enterprise tier, which is custom-priced and requires a conversation with SE Ranking's sales team. If you are approaching 30 projects, start that conversation before you hit the ceiling rather than after — custom plans typically take more time to configure than a standard upgrade.
Is SE Ranking suitable for local SEO agencies?
SE Ranking includes local and map rank tracking for up to 1,500 keywords and listing management across 100-plus directories on both base plans. Three locations are included, with extra locations from $18.40 per month. For agencies heavily focused on local SEO citation building and Google Business Profile management, tools like BrightLocal or Whitespark go deeper in those specific areas — but SE Ranking is a viable option for agencies that want local features as part of a broader SEO platform rather than a dedicated local tool.
The Bottom Line
SE Ranking is a well-structured platform that punches above its price point for keyword tracking volume and project capacity. Based on SE Ranking's published specifications and pricing (checked October 2026), here is how to think about it by agency type:
- Solo SEO consultants and very small agencies (up to 8-9 active clients): The Core plan at $103.20 per month billed annually covers your needs — start the 14-day free trial and confirm the keyword and audit limits match your workflow.
- Growing agencies with 10-30 clients who need white-label reports: Growth at $223.20 per month (annual) plus the Agency Pack at $69 per month (annual) gives you 30 projects, 5,000 daily keyword slots, 3 manager seats, and branded client reporting. That is the core SE Ranking agency stack.
- Agencies evaluating GEO as a new service: The built-in AI search tracking across five engines is a genuine differentiator at this price level — use the free trial to evaluate how the GEO data compares to your clients' actual AI answer presence before committing.
- Agencies that primarily need CRM, automation, and all-in-one marketing tools: SE Ranking is an SEO platform, not a CRM or client communication hub. If that is your primary gap, look at our best CRM for marketing agencies guide first, and layer SEO tooling on top.
For all pricing, plan limits, and trial details, verify current terms directly on SE Ranking's pricing page — prices and plan structures change, and the figures in this article reflect what was published in October 2026. You can read more about how we research tools and what sources we rely on.