Kit — the platform formerly known as ConvertKit — offers three pricing tiers: a Free plan at $0, a Creator plan from $33/month, and a Pro plan from $66/month (with a limited-time first-year offer of $50/month), all billed annually for 1,000 subscribers. Every paid plan includes a 14-day free trial with no credit card required, and prices scale up as your subscriber count grows. Based on the seller's published pricing page, here is everything you need to know to choose the right plan.
What Is Kit (Formerly ConvertKit)?
Kit is an email marketing platform built specifically for creators — bloggers, podcasters, course sellers, newsletter writers, and anyone building an audience around their own work. The platform rebranded from ConvertKit to Kit, but you will still see "ConvertKit" used widely and the two names refer to the same product at kit.com.
The core pitch is simplicity combined with automation depth: a visual automation builder, subscriber tagging and segmentation, landing pages, and tools to sell digital products — all without the complexity of enterprise marketing suites. It is not a broad agency CRM or a social media scheduler; it is focused on the email-and-monetization workflow of an independent creator.
For how this compares with other email platforms, see our ConvertKit vs Mailchimp comparison.
Kit Pricing at a Glance
All prices below are from kit.com/pricing, checked November 2026. Prices change, so confirm the current rate on the seller's page before you sign up.
- Free: $0/month — up to 10,000 subscribers
- Creator: $33/month billed annually ($390/year), or monthly billing available; 14-day free trial
- Pro: $66/month standard rate billed annually; limited-time offer $50/month ($593 billed for the first year, saving $355 in year one); renews at the standard rate after year one; 14-day free trial
- Annual billing saves 17% versus monthly billing
- All subscriber-count tiers above 1,000 carry higher prices — confirm your tier on the pricing page
The Free Plan: What You Actually Get
Who the Free Plan is for
The Free plan is a genuine starting point, not a bait-and-switch. According to Kit's published pricing page, it supports up to 10,000 subscribers at no cost and requires no credit card. That is a larger free tier than most comparable platforms offer at this subscriber level.
Free plan features
- Unlimited landing pages and forms
- Unlimited email broadcasts
- Audience tagging and segmentation
- Ability to sell digital products and subscriptions
What the Free plan does not include
The Free plan omits the features that make Kit genuinely powerful for growing creators. You do not get visual automations (the drag-and-drop automation builder), email sequences, SMS marketing, integrations with third-party apps, or the ability to remove Kit branding from your forms and pages. If you want automated nurture sequences — an essential tool for selling digital products — you need Creator or Pro.
Creator Plan: The Core Paid Tier
Creator plan pricing
The Creator plan costs $33/month billed annually ($390 per year, saving $78 versus monthly billing) for up to 1,000 subscribers. Monthly billing is available at a higher rate — confirm the current monthly price on kit.com/pricing. Annual billing saves 17% (kit.com/pricing, checked November 2026).
A 14-day free trial is available with no credit card required, and you can cancel anytime.
What Creator adds over the Free plan
- Unlimited Visual Automations (the full drag-and-drop automation builder)
- Unlimited email sequences
- Kit MCP (the Model Context Protocol connector for AI tools)
- Subscriber polls
- Kit branding removed from forms and pages
- SMS marketing
- Apps and third-party integrations
- RSS-to-email campaigns
- 24/7 email and chat support
Who the Creator plan fits
Creator is the right starting point for most people who have outgrown the Free plan or who need automations from day one. If you are running a newsletter, launching a course, or building a lead-generation funnel through email, the Creator plan gives you all the core tools. You do not need Pro unless you are managing a team, need advanced analytics, or are running a newsletter referral program.
Who the Creator plan suits less well
It is limited to a single user seat, so it does not scale for a team collaborating on the same account. It also lacks the deeper subscriber engagement analytics and Facebook custom audience sync that Pro offers. For agencies managing email for clients, Creator may feel restrictive — consider looking at full-stack funnel platforms or tools with multi-account management.
Pro Plan: Advanced Analytics and Team Features
Pro plan pricing
The Pro plan is $66/month at the standard rate billed annually. As of November 2026, Kit is running a limited-time offer: new subscribers pay $50/month in year one ($593 billed for the first year), saving $355 versus the standard annual rate. The plan reverts to the standard rate after the first year — confirm the current offer at kit.com/pricing before signing up. A 14-day free trial applies, no credit card required.
What Pro adds over Creator
- Subscriber Signals: behavioral data on how subscribers engage with your content
- Growth Concierge team: human support focused on helping you grow
- Engagement analytics and insights dashboard
- Unlimited users: the only plan with no seat cap, making it viable for small teams
- Deliverability reporting
- Subscriber engagement scoring
- Collaborative editing
- Facebook custom audiences integration
- Newsletter referral system
- Ability to edit links in sent broadcasts
- 24/7 priority email and chat support
Who the Pro plan fits
Pro is built for creators who have passed initial growth and are optimizing: a newsletter monetizing through paid subscriptions, a course creator A/B testing sequences, or a small team where multiple people need account access. The Growth Concierge team and Subscriber Signals features are designed for people who have an existing audience and want to convert more of it. The unlimited users feature makes it the only Kit plan that works for a two- or three-person team.
Who the Pro plan suits less well
At roughly double the Creator price (after the first-year discount ends), Pro is hard to justify if you are still building your first 1,000 subscribers. The advanced analytics are genuinely useful, but only if you have enough subscriber volume to draw meaningful conclusions from them. If you are a solo creator with a small but engaged list, Creator likely covers everything you need.
Side-by-Side: Free vs Creator vs Pro
- Price (1,000 subscribers, annual): Free $0 / Creator $33/mo / Pro $66/mo (standard) or $50/mo first year (limited-time offer)
- Free subscriber limit: Free plan up to 10,000 / Creator and Pro scale by tier
- Visual Automations: Free: no / Creator: unlimited / Pro: unlimited
- Email sequences: Free: no / Creator: unlimited / Pro: unlimited
- SMS marketing: Free: no / Creator: yes / Pro: yes
- Remove Kit branding: Free: no / Creator: yes / Pro: yes
- Third-party integrations: Free: no / Creator: yes / Pro: yes
- Users: Free: 1 / Creator: 1 / Pro: unlimited
- Subscriber analytics: Free: basic / Creator: standard / Pro: Subscriber Signals and engagement scoring
- Facebook custom audiences: Free: no / Creator: no / Pro: yes
- Newsletter referral system: Free: no / Creator: no / Pro: yes
- Growth Concierge team: Free: no / Creator: no / Pro: yes
- Free trial: Free: none needed / Creator: 14 days / Pro: 14 days
- Free migrations: All plans
How Kit Pricing Scales With Subscriber Count
The prices above are for up to 1,000 subscribers. Kit's pricing increases in subscriber tiers — the more contacts you have, the higher the monthly cost. The subscriber count that matters is your active subscriber count, not the total number of people ever on your list.
The exact prices for higher subscriber tiers are not shown in the facts available to us, so check the pricing slider on kit.com/pricing for your specific list size before budgeting. This is especially important if you are importing an existing list from another platform — Kit offers free migrations, so factor your current subscriber count into your plan choice from day one.
Annual billing saves 17% versus monthly billing across all paid plans. If you are confident Kit is the right tool, locking in annual billing is straightforward — but the 14-day trial gives you enough time to test automations, sequences and integrations before committing.
Hidden Costs and Add-Ons to Know About
No transaction fees on digital product sales
Kit does not charge a platform transaction fee on digital product and subscription sales, based on the published pricing page. Payment processor fees from Stripe or similar services still apply — that is a cost outside Kit's pricing and you will need to check your payment processor's current rates separately.
SMS marketing costs
SMS marketing is included as a feature on Creator and Pro plans. SMS delivery costs are not broken out as a separate line item in Kit's published pricing facts available to us; confirm whether SMS sends are metered or unlimited, and at what rate, directly on the pricing page or with Kit's support before budgeting for high-volume SMS campaigns.
Subscriber tier jumps
The biggest unexpected cost for growing creators is moving from one subscriber tier to the next. If your list grows rapidly — through a viral newsletter, a product launch, or a referral campaign — your monthly cost will step up automatically at the next billing cycle. Watch your subscriber count relative to your current tier's ceiling, and factor that into your pricing forecast.
Kit vs Other Email Platforms: How the Pricing Compares
Kit is not the cheapest email marketing tool, but it is priced competitively for the creator-focused feature set it offers. Here is how it lines up against some alternatives in our coverage:
- GetResponse Starter: $19/month (monthly billing) or $15.58/month (annually) for up to 3 users, unlimited email sends, landing pages and 1 automation workflow. Cheaper entry point, but fewer creator-monetization features. See GetResponse pricing breakdown.
- Systeme.io Free: $0 forever with 2,000 contacts, unlimited email sends, 3 funnels and 1 course. A genuine zero-cost alternative for new creators willing to accept the lower contact limit. See Systeme.io review.
- Systeme.io Startup: $17/month for 5,000 contacts and 10 funnels — lower cost than Kit Creator at comparable list sizes, though the platform is more funnel-first than email-automation-first.
- Keap: From $299/month — a much heavier CRM and automation platform for small businesses, with onboarding fees and a steeper learning curve. Not a comparable product for solo creators.
- ActiveCampaign: Starter, Plus, Pro and Enterprise plans by contact count; exact prices were not readable from the pricing page at time of checking. Known for very deep automation capabilities at higher price tiers.
For a detailed head-to-head, see our ConvertKit vs Mailchimp comparison and our broader funnel builder comparison.
Customer ratings for Kit stand at 4.5/5 from 254 reviews on Trustpilot (checked October 2026). That is customers' own opinions, not our assessment.
Who Should Choose Each Plan
Start on the Free plan if...
You are building your first list and have fewer than 10,000 subscribers, do not need automations yet, and want to test the platform's email editor and segmentation before committing money. The Free plan is a real working tier, not a crippled demo.
Move to Creator if...
You are ready to run automated sequences — welcome series, launch campaigns, course onboarding — and want to remove Kit branding from your pages. The jump from Free to Creator unlocks the core automation engine that makes email marketing actually compound over time. At $33/month annually for a small list, it is an accessible entry into professional-grade creator tooling.
Upgrade to Pro if...
You have an established audience and want to optimize it: referral-driven growth, deeper analytics on who is engaging and when, Facebook retargeting built from your subscriber list, or a small team collaborating on content. The unlimited users feature is the clearest signal — if more than one person needs account access, Pro is the only Kit plan that accommodates that without workarounds.
What about agencies?
Kit is not built for agencies managing multiple client email accounts — there is no white-label client portal, no sub-account management, and no reseller model in Kit's published pricing. If you manage email marketing for multiple clients, you would need separate accounts per client or look at agency-focused platforms. For reporting across client accounts, see our marketing dashboard software comparison.
How to Get Started and What to Expect
Getting started on Kit follows a straightforward path based on published information:
- Start the free trial or Free plan at kit.com. No credit card required for the trial on Creator or Pro.
- Import your existing list — Kit offers free migrations from other platforms, which covers the data transfer work.
- Set your subscriber count tier before the trial ends so you know exactly what you will pay. Use the pricing slider on the pricing page for your actual list size.
- Test automations and sequences during the 14-day trial — these are the features that separate paid plans from Free and are worth validating before committing to annual billing.
- Confirm annual vs monthly billing — annual saves 17%, but only locks in if you are confident in the platform after the trial.
For how we evaluate email platforms and what we look for in published documentation, see how we research.
Frequently Asked Questions
What is ConvertKit called now, and is it the same product?
ConvertKit rebranded to Kit. The product at kit.com is the same email marketing platform, with the same features and pricing structure. You will still see "ConvertKit" used widely in search results and by existing users. The official site is kit.com, and the pricing page at kit.com/pricing is the authoritative source for current plan costs.
Does Kit charge transaction fees on digital product sales?
Based on Kit's published pricing page (checked November 2026), there is no mention of a Kit-side transaction fee on digital product and subscription sales. Payment processor fees — from Stripe or similar — will still apply and are set by those processors, not by Kit. Confirm the current terms directly on the pricing page before budgeting for a product launch.
How does Kit pricing change as my subscriber count grows?
Kit prices by subscriber tier: the monthly or annual cost increases as you move from one subscriber band to the next. The base prices cited in this article are for up to 1,000 subscribers. If your list is larger, use the pricing slider on kit.com/pricing to see the exact rate for your current subscriber count before signing up or upgrading.
Can I use Kit for free indefinitely?
Yes. The Free plan is not a time-limited trial — it stays free as long as your subscriber count is under 10,000. It includes unlimited landing pages, forms, and email broadcasts, plus the ability to sell digital products and subscriptions. What it does not include is the visual automation builder, email sequences, or third-party integrations. Those require the Creator plan or higher.
Is there a free trial on paid Kit plans?
Both the Creator and Pro plans include a 14-day free trial with no credit card required, and you can cancel anytime (kit.com/pricing, checked November 2026). The trial converts to a paid plan on day 15 unless you cancel. Free migrations from other platforms are offered on all plans.
What is the limited-time Pro offer, and when does it expire?
As of November 2026, Kit is offering new Pro subscribers a first-year rate of $50/month (billed as $593 for the year), saving $355 versus the standard annual rate. The plan renews at the standard $66/month annual rate after year one. The offer's expiry date is not stated on the published pricing page — confirm whether it is still active at kit.com/pricing before signing up.
Does Kit work for agencies managing multiple clients?
Kit is not designed for agencies with multiple client accounts. There is no white-label client portal, no sub-account structure, and no reseller model in the published pricing. The Pro plan's unlimited users feature allows a team to share one Kit account, but each client would need their own separate account. For agency-specific tooling, see our coverage of marketing dashboard software and funnel builders for agencies.
The Bottom Line
For creators just getting started: the Kit Free plan is one of the most generous free tiers available — 10,000 subscribers, unlimited broadcasts and landing pages, and the ability to sell digital products at no cost. Start there, and upgrade when you need automations.
For growing creators who need automations: the Creator plan at $33/month (annually, 1,000 subscribers) is the right move. It unlocks the visual automation builder and sequences that drive consistent email revenue, plus removes Kit branding from your pages. Start with the 14-day free trial at kit.com.
For established creators or small teams: Pro at $66/month (or $50/month in year one on the current limited-time offer) adds subscriber intelligence, referral tools, Facebook audience sync, and unlimited user seats. If you have a team, a large list, or are ready to systematically optimize growth, Pro is the plan to evaluate. Check the current offer and your subscriber-tier price at kit.com/pricing before committing to annual billing.
Prices were last verified from the seller's published pricing page in November 2026 and are subject to change. Always confirm the current rate on the seller's page.