The GoHighLevel Agency Pro plan — listed at $497 per month (or $4,970 per year billed annually) as of October 2026 — is the highest publicly priced tier on HighLevel's pricing page and the only plan that unlocks SaaS Mode, rebilling with markup, and automated sub-account creation. If your goal is to package HighLevel as your own branded software product and charge clients a recurring platform fee, this is the plan that makes that possible. Agencies that simply want to run client accounts should compare it carefully against the $297 Unlimited plan first, because the jump in price only pays off under specific conditions.
What the Agency Pro Plan Actually Is
HighLevel calls this tier "Agency Pro" on its pricing page and "Founder Plan" in its Pricing Guide help article — both names refer to the same $497/month subscription (gohighlevel.com/pricing and help.gohighlevel.com Pricing Guide, checked October 2026). It sits above the $297 Unlimited plan and below the custom-priced Enterprise tier.
The plan is designed specifically for agencies that want to resell HighLevel as a white-labeled SaaS product — setting their own monthly price, billing clients directly, and building recurring software revenue that does not depend on trading hours for money. Every feature in the Starter ($97) and Unlimited ($297) plans is included, plus a set of capabilities that are gated at this tier alone.
Agency Pro Exclusive Features
Based on HighLevel's published pricing page and Pricing Guide (checked October 2026), the features that are available only on Agency Pro (and not on Starter or Unlimited) are:
- SaaS Mode — lets you configure HighLevel as a branded SaaS product, set your own pricing tiers, and sell sub-accounts to clients at a recurring fee you control.
- Automated sub-account creation — new client accounts can be spun up automatically when someone purchases your SaaS plan, rather than requiring manual setup each time.
- Rebilling with markup — you can pass through usage costs (phone numbers, SMS, calls, email) to clients and add your own percentage or flat-rate markup on top. Rebilling without markup is available on the $297 plan, but the markup feature is Agency Pro only.
- Advanced API access — a higher API limit than the Basic API access on the Unlimited plan; Enterprise can increase the limit further on request.
- User/agent reporting — reporting on individual user and agent activity across sub-accounts.
Everything included in the Unlimited plan — unlimited sub-accounts, unlimited contacts, unlimited users, all core features, 24/7 support — carries over in full. See our GoHighLevel Pricing 2026 guide for a full breakdown of how all three paid tiers compare.
What SaaS Mode Means in Practice
SaaS Mode is the central reason most agencies upgrade to Agency Pro. Without it, you can use HighLevel to run client campaigns and white-label the desktop interface, but you cannot easily package and sell access to HighLevel as a standalone software product with your own pricing and branding.
The SaaS Configurator
Agency Pro includes a SaaS Configurator where you define your own plan tiers — for example, a "Starter" package at one price and a "Growth" package at a higher price — and control which HighLevel features each tier unlocks for your clients. You set the price; HighLevel charges you $497/month and your clients pay you whatever you have configured.
Automated onboarding
When automated sub-account creation is enabled, a client who purchases your SaaS plan gets their HighLevel sub-account provisioned automatically. This removes a manual step that, at scale, would otherwise consume meaningful staff time. For agencies adding several new clients per month, this automation is where the plan starts to justify its price premium over the $297 tier.
Rebilling with markup
On the Unlimited plan, you can rebill clients for usage costs (SMS, calls, email) at cost — passing through the charge with no markup. On Agency Pro, you can add your own markup. This matters because usage costs across an active client base accumulate quickly. For context on the underlying rates: SMS outbound costs $0.00747 per segment, outbound calls cost $0.0166 per minute, and LC Email costs $0.675 per 1,000 emails (help.gohighlevel.com LC Phone and Pricing Guide, checked October 2026). How much markup revenue you generate depends entirely on your client volume and usage patterns — there is no single figure that applies to all agencies.
For a deeper look at how SaaS Mode works end to end, see our GoHighLevel SaaS Mode explainer.
Pricing: What You Pay and When
Subscription cost
Agency Pro is $497 per month on a monthly basis, or $4,970 per year billed annually — equivalent to saving two months compared with paying monthly for twelve months (based on the stated prices at gohighlevel.com/pricing, checked October 2026). HighLevel operates month-to-month with no long-term contract required; you can upgrade, downgrade, or cancel at any time from your dashboard. A mid-month upgrade is charged the prorated difference.
Usage-based costs on top of the subscription
The $497/month covers the platform subscription. Usage-based services are separate and billed from your agency wallet, which HighLevel automatically tops up from your card on file when the balance drops below your set minimum. Key rates as of October 2026 (help.gohighlevel.com, checked October 2026):
- SMS outbound: $0.00747 per segment (plus carrier pass-through fees)
- SMS inbound: $0.00747 per segment
- MMS outbound: $0.022 per segment
- Outbound calls: $0.0166 per minute total
- Inbound local calls: $0.01165 per minute total
- Call recording: $0.0025 per minute
- Transcription: $0.024 per minute
- Local phone number: $1.15 per month
- Toll-free number: $2.15 per month
- LC Email: $0.675 per 1,000 emails
On Agency Pro you can pass these costs to clients with your own markup, which means usage costs can shift from an expense to a margin line — but only once you have configured rebilling in Sub-Account Settings or the SaaS Configurator.
A2P 10DLC registration (US business texting)
If you send business SMS in the US, carriers require A2P 10DLC registration. Fees as of September 2026 (help.gohighlevel.com A2P 10DLC article): a one-time bundled fee of $22.50 for sole proprietor or low-volume standard brands, or $64.00 for high-volume standard; plus a monthly campaign fee of $2.00 (sole proprietor) or $10.00 (standard). Additional campaign vetting is $15.00 each. These are pass-through fees, not HighLevel revenue, and they apply regardless of which HighLevel plan you are on.
For more context on how A2P registration works within HighLevel, see the Campaign Registry.
Optional add-ons
Add-ons are priced per sub-account per month and are separate from the base subscription (gohighlevel.com/pricing, checked October 2026). Most can be resold with your own markup on Agency Pro:
- AI Employee Growth Plan: $50/month per sub-account
- AI Employee Unlimited Plan: $97/month per sub-account
- Branded Client Portal App: $49/month per sub-account
- Dedicated email IP: $59/month per IP
- HIPAA compliance: $297/month
- Online listings management: $30/month per sub-account
- SEO powered by Search Atlas: $79/month per sub-account
- WhatsApp integration: $10/month per sub-account
- White-label mobile app: $497/month (or $1,491/quarter)
- WordPress hosting: from $10/month per site
- Premium support: $500/month
- HighLevel Certification Program: $97/month
White Label Capabilities on Agency Pro
All HighLevel plans — including Starter — allow you to white-label the desktop web app so clients see your logo and branding when they log in, and to connect custom domains for funnels and websites. Agency Pro does not add new white-label desktop features beyond what Unlimited already includes.
The white-label mobile app is a separate add-on at $497/month (or $1,491/quarter) and is available across plans, not exclusive to Agency Pro — though the pricing page notes it is included in the Enterprise plan. If a branded mobile app is central to your SaaS offer, budget for this on top of the Agency Pro subscription.
For a full breakdown of white-label setup and costs, see our GoHighLevel White Label guide.
Agency Pro vs the $297 Unlimited Plan: When the Upgrade Makes Sense
The Unlimited plan at $297/month already gives you unlimited sub-accounts, unlimited contacts, unlimited users, and rebilling without markup. The price difference between the two plans is $200/month (based on the stated monthly prices). The question is whether the Agency Pro exclusives — SaaS Mode, markup on rebilling, automated sub-account creation, and advanced API — recover that $200 gap.
Scenarios where Agency Pro pays off
- You are actively selling access to HighLevel as your own branded software product and charging clients a monthly platform fee — SaaS Mode makes this commercially viable at scale.
- Your clients generate significant SMS, call, or email volume and you want to earn a margin on that usage rather than absorbing costs or passing them through at zero markup.
- You onboard enough new clients each month that manual sub-account setup is a real time cost — automated creation removes that friction.
- You need advanced API access for custom integrations or internal tooling that the Basic API level cannot support.
Scenarios where Unlimited is sufficient
- You run client accounts on HighLevel as a service agency (done-for-you) and bill for your time, not for platform access — you do not need SaaS Mode.
- You are comfortable passing usage costs to clients at cost, with no markup.
- Your client intake volume is low enough that manual sub-account setup is not a burden.
- You are just getting started and want to validate your client base before taking on a higher platform cost.
Our honest agency assessment of GoHighLevel goes deeper on how to evaluate the platform's overall value before committing to any plan.
The Free Trial on Agency Pro
HighLevel offers a 14-day free trial on any plan, including Agency Pro. You get full access to the features of the chosen tier — including SaaS Mode — so you can configure sub-accounts, test automations, and explore the SaaS Configurator before your first payment. Billing begins automatically at the end of the trial unless you cancel; usage-based telecom or third-party fees may apply during the trial period (gohighlevel.com/pricing, checked October 2026).
See our GoHighLevel free trial guide for what to prioritize during those 14 days.
Setting Up Agency Pro: What to Do First
Configure your SaaS plans before onboarding clients
Before you invite your first SaaS client, spend time in the SaaS Configurator defining your plan tiers, what features each tier unlocks, and what you will charge. Changing your pricing structure after clients are live creates confusion and potential billing friction.
Set up rebilling and your agency wallet
Enable rebilling in Sub-Account Settings for each relevant sub-account, and set your markup percentages deliberately. Fund your agency wallet with enough balance to cover expected usage across your client base — the auto-recharge threshold can be adjusted in Agency View > Settings > Billing > Wallet and Transactions.
Register for A2P 10DLC early
If any of your clients will send business SMS in the US, A2P 10DLC registration is a carrier requirement, not optional. Registration takes time to process, and unregistered campaigns can be filtered or blocked by carriers. Start this process as early as possible — do not wait until a client is ready to launch an SMS campaign.
Decide on add-ons before quoting clients
If your SaaS package will include features like AI Employee, listings management, or SEO (powered by Search Atlas), price those add-on costs into your client-facing plan before you start selling. The per-sub-account monthly fees add up across a growing client base, and they need to be in your margin calculation.
Common Mistakes Agencies Make on Agency Pro
- Treating it like the Unlimited plan. Paying for Agency Pro but never activating SaaS Mode or configuring markup means you are paying the $200/month premium for features you are not using. Audit your setup within the first month.
- Ignoring usage costs in SaaS plan pricing. If you build a SaaS offer that includes phone and SMS but price it without accounting for per-segment costs and carrier fees, those charges come out of your margin. Use the published rates to model typical client usage before setting your price.
- Skipping A2P registration. HighLevel's help article on A2P 10DLC is explicit: unregistered US business texting is subject to carrier filtering. Do not skip this step for any sub-account that will send business SMS.
- Adding every add-on at launch. Start with the add-ons your first clients actually need, then expand. The per-sub-account monthly fees can grow quickly if you enable add-ons across all accounts speculatively.
How Agency Pro Compares to Alternatives
HighLevel is not the only platform agencies use for white-labeled client management. For a head-to-head comparison with one of its most common alternatives, see GoHighLevel vs HubSpot. For a broader look at what else exists, our GoHighLevel alternatives guide covers the strongest options by agency type.
At $497/month, Agency Pro costs more than most competing CRM or funnel platforms at their equivalent tier — but most competing platforms do not offer SaaS Mode or the same degree of reseller infrastructure. The comparison is only meaningful if you are comparing against platforms that serve the same reseller use case, such as Vendasta (which uses a monthly-minimum spend model starting at $99/month up to $999/month for its highest standard tier, per vendasta.com/pricing, checked October 2026). The right comparison depends on whether you want to resell a platform's infrastructure or build entirely on your own.
Frequently Asked Questions
What is the GoHighLevel Agency Pro plan?
Agency Pro is HighLevel's highest publicly priced subscription tier at $497/month (or $4,970/year billed annually), as listed on gohighlevel.com/pricing in October 2026. It is also called the Founder Plan in HighLevel's help documentation. It includes everything in the Starter and Unlimited plans, plus SaaS Mode, automated sub-account creation, rebilling with markup, advanced API access, and user/agent reporting. It is designed for agencies that want to resell HighLevel as their own branded software product.
Is there a contract on the Agency Pro plan?
No. HighLevel operates on a month-to-month basis on all plans. You can upgrade, downgrade, or cancel at any time directly from your dashboard, with no long-term contract required. If you upgrade mid-month, you are charged the prorated difference for that billing cycle (gohighlevel.com/pricing, checked October 2026).
What is SaaS Mode and do I need Agency Pro to use it?
SaaS Mode lets you configure HighLevel as a white-labeled software product, define your own pricing tiers, and sell access to clients under your brand. It is only available on the Agency Pro ($497/month) plan — it is not included in Starter or Unlimited. If your goal is to charge clients a monthly fee for platform access rather than just running their campaigns, SaaS Mode is the mechanism that makes that practical at scale.
Can I try Agency Pro before paying?
Yes. HighLevel offers a 14-day free trial on any plan, including Agency Pro. You get full access to SaaS Mode and all Agency Pro features during the trial. Billing begins automatically after 14 days unless you cancel. Usage-based charges for phone, SMS, and email may apply during the trial period (gohighlevel.com/pricing, checked October 2026).
What is rebilling with markup and how is it different from rebilling without markup?
Rebilling lets you pass HighLevel's usage costs — SMS, calls, email — through to your clients rather than absorbing them yourself. Rebilling without markup (available on the $297 Unlimited plan) passes those costs at cost with no added margin. Rebilling with markup, exclusive to Agency Pro, lets you add your own percentage or flat-rate markup on top of the underlying usage cost. The markup is configured in Sub-Account Settings or the SaaS Configurator (help.gohighlevel.com Pricing Guide, checked October 2026).
Are add-ons included in Agency Pro, or do they cost extra?
Add-ons are always separate from the base subscription, regardless of plan. Agency Pro does not bundle add-ons — it gives you the ability to resell most add-ons with your own markup. Add-ons are priced per sub-account per month: for example, AI Employee Unlimited is $97/month per sub-account, listings management is $30/month per sub-account, and the white-label mobile app is $497/month (gohighlevel.com/pricing, checked October 2026).
How does Agency Pro compare to the $297 Unlimited plan for a service agency?
If you run a done-for-you service agency — meaning you manage client campaigns and bill for your time, not for platform access — the Unlimited plan at $297/month is likely sufficient. It includes unlimited sub-accounts, unlimited contacts, and rebilling without markup. Agency Pro's premium features (SaaS Mode, markup rebilling, automated sub-account creation) primarily benefit agencies building a recurring SaaS revenue model on top of HighLevel. The $200/month difference between the two plans (based on stated monthly prices) is hard to justify unless you are actively using those features.
The Bottom Line
The GoHighLevel Agency Pro plan is a strong pick for agencies that are actively building — or ready to build — a recurring SaaS revenue stream by reselling HighLevel under their own brand. SaaS Mode, automated sub-account creation, and rebilling with markup are the three features that set it apart from the $297 Unlimited plan, and they only justify the additional monthly cost if you are using them intentionally.
If you are a done-for-you service agency running client campaigns without plans to resell platform access, start with the Unlimited plan and upgrade when your model calls for it. If you are ready to go SaaS, the Agency Pro plan gives you the infrastructure to do it — and a 14-day free trial to test the setup before your first payment.
- Best for: Agencies selling branded SaaS access, those who want markup on usage rebilling, and teams onboarding enough clients that automated sub-account creation saves real time.
- Skip it if: You are a service agency billing for time, you do not need SaaS Mode, or you are still building your client base and the $200/month premium over Unlimited is hard to absorb.
Review the full plan details and start your 14-day free trial at gohighlevel.com/pricing. Prices and features are subject to change — confirm current terms on the seller's page before committing. For more context on how we evaluate tools like this, see how we research at Agency Tools Review.