If you need a landing page builder in 2026, the short answer depends on what you are building for: Leadpages is a strong pick for small teams and solo marketers who want a fast, affordable entry point; Unbounce leads on conversion optimization and A/B testing depth; HighLevel is the most capable all-in-one option for agencies that also need a CRM, automation and white-label client accounts; and GetResponse bundles landing pages with powerful email marketing at a price most small businesses can afford. Read on for a detailed breakdown of each platform, what it costs, and who it actually fits.
What to Look for in a Landing Page Builder
Not every landing page builder solves the same problem. Before comparing prices, nail down the features that matter most for your situation.
Page limits and visitor caps
Some platforms charge by the page, others by monthly visitors, and a few combine both. If you are running campaigns for multiple clients you need to know whether the platform charges per workspace or per domain — costs can compound fast. Always check the fine print on traffic limits before committing.
A/B testing and optimization
Basic split-testing (two variants, 50/50 split) is table stakes. Platforms aimed at serious conversion work offer multivariate testing, AI traffic routing, dynamic text replacement and heatmaps. If you are running paid ads, the cost of a weak testing suite shows up directly in your ad spend.
AI features
In 2026, AI page generation, AI copywriting and smart traffic routing are becoming standard on mid-tier plans rather than premium add-ons. Look at how many AI credits are included, whether they roll over, and what it costs to top them up.
Integrations and API access
Landing pages that cannot pass leads cleanly to your CRM, email platform or ad account create manual work. Confirm that the platform connects to the tools you already use — and check whether those integrations are gated behind higher plans.
White-label and multi-client support
If you manage client campaigns, look for custom domains per client, branded reporting and the ability to hand off a workspace without exposing your own account. Not every platform offers this, and those that do often reserve it for the highest tiers.
HighLevel: Best All-in-One for Agencies
HighLevel is the platform Agency Tools Review runs client accounts on every day, so our coverage here comes from daily use rather than documentation alone.
What it is and who it fits
HighLevel is an all-in-one CRM and marketing platform — landing pages are one component of a much larger system that also includes funnels, email, SMS, automation, pipeline management and white-label client accounts. If you are an agency that wants a single tool to replace several subscriptions, it is worth serious consideration. If you only need landing pages with no CRM or automation, it may be more than you need.
Plans and pricing
- Starter: $97/month or $970/year — 3 sub-accounts, unlimited contacts and users, all core features including funnels and landing pages.
- Unlimited: $297/month or $2,970/year — unlimited sub-accounts, rebill phone and email with no markup, basic API access.
- Agency Pro (Founder Plan): $497/month or $4,970/year — adds SaaS Mode, automated sub-account creation, rebill with markup and advanced API access.
- Enterprise: no public price — dedicated success and account managers, premium support, white-label mobile app and HIPAA compliance included.
All plans include unlimited contacts and unlimited users. A 14-day free trial is available on any plan; billing begins automatically at the end of the trial unless canceled. The platform is month-to-month — no long-term contracts — and you can upgrade, downgrade or cancel from the dashboard at any time. (Pricing from gohighlevel.com/pricing, checked October 2026.)
Landing page features
HighLevel includes a funnel and landing page builder across all plans, with custom domain support so every client can have pages that carry their own branding. The white-label desktop app means clients log in under your agency brand rather than GoHighLevel's.
Usage-based costs to know
Phone and email sending are usage-based, paid from an agency wallet. LC Email costs $0.675 per 1,000 emails; SMS is $0.00747 per outbound segment plus carrier pass-through fees. These costs are not large for moderate volume but factor them in when pricing client retainers. Confirm current rates at the LC Phone Pricing and Billing Guide.
Who it suits less well
Freelancers or small businesses that only want a landing page with no need for CRM or automation will find HighLevel's entry price of $97/month steep and its feature set overwhelming. For pure landing page use, a focused tool is a better fit.
Customer reviews: 4.9/5 from 15,264 reviews on Trustpilot, October 2026; 4.6/5 from 659 reviews on G2, October 2026.
See current pricing and start a free trial at HighLevel
Leadpages: Best for Small Teams and Startups
What it is and who it fits
Leadpages is a focused landing page builder that has expanded to include simple websites, blogs and AI-assisted page creation. It is a strong pick for solopreneurs, small businesses and startup marketing teams that want professional-quality pages without a steep learning curve or a heavy platform commitment.
Plans and pricing
- Pro: $29/month — 25 pages, 1 custom domain, 1 site, 12,000 AI credits/month, 1 team seat, 5 active integrations.
- Business: $49/month — 50 pages, 2 custom domains, 2 sites, 20,000 AI credits/month, lead CSV export, brand kit.
- Grow: $99/month — unlimited pages, 4 custom domains, A/B testing (up to 6 variants per page), dynamic text replacement, anonymous traffic detection (2,000/month), lead enrichment (1,000/month), 40,000 AI credits/month.
- Optimize: $199/month — unlimited pages, 6 custom domains, multivariate testing, Smart Traffic AI routing, heatmaps, auto-personalization, performance alerts, 80,000 AI credits/month, 3 team seats, priority email support.
- Enterprise: custom pricing — SSO, dedicated support, volume publishing.
Annual billing saves 20%. A 7-day free trial is available on all plans with no feature restrictions; the trial converts to a paid plan on day 7 unless canceled (pages remain saved). AI credit top-up packs are available from $2.50. All plans include SSL, unlimited traffic, removal of Leadpages branding and API access. (Pricing from leadpages.com/pricing, checked November 2026.)
Who it suits less well
Leadpages does not offer a native CRM, multi-client workspace structure or full marketing automation. Agencies managing many client campaigns will run into domain and page limits quickly on lower plans. Its Trustpilot score of 2.1/5 from 443 reviews (October 2026) suggests some dissatisfaction at scale — read recent reviews carefully before committing.
See current pricing and start a free trial at Leadpages
Unbounce: Best for Conversion Rate Optimization
What it is and who it fits
Unbounce is a conversion-focused landing page platform built for marketers running paid traffic. Its AI traffic routing (Smart Traffic), A/B and multivariate testing, dynamic text replacement, heatmaps and audience insights put it ahead of most competitors on optimization depth. It is a strong pick for PPC-driven campaigns where marginal conversion gains translate directly to lower cost-per-acquisition.
Plans and pricing
- Starter: $29/month (monthly) or $22/month (billed annually) — 5 pages, up to 500 visitors/month, 1 user, 1 root domain, 4,000 AI credits.
- Build: $99/month or $74/month annually — unlimited pages, up to 20,000 visitors/month, 1 user, 1 root domain, 30,000 AI credits, custom code, 1,000-plus integrations.
- Experiment: $149/month or $112/month annually — up to 30,000 visitors/month, 3 users, 2 root domains, 40,000 AI credits, unlimited A/B testing, dynamic text replacement, conversion insights.
- Optimize: $249/month or $187/month annually — up to 50,000 visitors/month, 5 users, 3 root domains, 80,000 AI credits, AI traffic routing, heatmaps, audience insights, industry benchmarking.
- Concierge: custom — starting at 100,000 visitors/month, 15 users, 5 root domains, implementation services, dedicated CSM.
- Agency: custom — starting at 50,000 visitors/month, 5 users, starting at 10 root domains, implementation services, dedicated CSM, agency partner directory listing.
Annual billing saves 25%. A 14-day free trial is available with no credit card required for a limited time. All plans include unlimited conversions, unlimited subdomains, templates and free hosting. (Pricing from unbounce.com/pricing, checked November 2026.)
Who it suits less well
Unbounce's Starter plan is extremely limited at 500 visitors per month — it is more of an entry-point demo than a usable tier for live campaigns. The visitor caps at every level mean that high-traffic campaigns will need to upgrade quickly or move to the Agency plan, which requires contacting sales. Its Trustpilot score of 1.9/5 from 180 reviews (October 2026) is worth noting; Software Advice shows 4.5/5 from 257 reviews (October 2026), so read across both before deciding.
See current pricing and start a free trial at Unbounce
GetResponse: Best for Email-First Marketers
What it is and who it fits
GetResponse started as an email marketing platform and has grown into a broader marketing suite that includes landing pages, a website builder, webinars and a course creator. It is a strong pick for creators, coaches and small businesses that want landing pages bundled with email automation in one affordable platform.
Plans and pricing
- Starter: $19/month (monthly) or $15.58/month (billed annually) — unlimited email sends, AI content generators, 1 custom automation workflow, landing page builder, signup forms and popups, up to 3 users. Free custom domain on the yearly plan.
- Marketer: $59/month or $48.38/month annually — unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels, promo codes, revenue reports, unlimited web push notifications, up to 5 users.
- Creator: $69/month or $56.58/month annually — everything in Marketer plus webinars, a website builder, course creator (up to 500 students), premium newsletter subscriptions, up to 5 users.
- Enterprise: custom pricing — all Creator features plus dedicated sending domain, dedicated IP, SSO, SMS marketing, mobile push, AI product recommendations, transactional emails, unlimited users. Requires booking a demo.
Annual billing saves 18%. All plans include a free trial. Prices are net amounts and local taxes may apply. Landing pages are unlimited on all paid plans. (Pricing from getresponse.com/pricing, checked November 2026.)
GetResponse scores 4.3/5 from 1,144 reviews on G2 and 4.2/5 from 527 reviews on Capterra (October 2026).
Who it suits less well
GetResponse's landing page builder is solid but not its primary strength — it lacks the deep conversion testing tools of Unbounce or the A/B features on Leadpages' higher plans. Agencies needing white-label client accounts or multi-workspace support should look at HighLevel instead. For more detail, see our GetResponse pricing breakdown.
See current pricing and start a free trial at GetResponse
ClickFunnels: Best for Funnel-First Businesses
What it is and who it fits
ClickFunnels 2.0 is a funnel-building platform where landing pages are part of multi-step sales flows rather than standalone assets. It suits online businesses and course creators who want to build full sales sequences — opt-in to upsell to checkout — in one tool, with email contacts managed inside the platform. For a deeper look at the platform alongside alternatives, see our best funnel builder comparison.
Plans and pricing
- Launch: $97/month or $81/month annually — 1 Brand Workspace, 2 team members, 10,000 email contacts, 50,000 emails/month, 5 custom domains.
- Scale: $197/month or $164/month annually — 5 workspaces, 5 team members, 75,000 contacts, 300,000 emails/month, unlimited custom domains.
- Optimize: $297/month or $248/month annually — 10 workspaces, 10 team members, 150,000 contacts, 750,000 emails/month.
- Dominate: $5,997/year, annual only — 20 workspaces, 20 team members, 400,000 contacts, 1.2 million emails/month.
Funnels, pages and visitors are unlimited on all plans. A 14-day free trial and a 30-day money-back guarantee are offered. The pricing page does not mention white-labeling or agency-specific features. (Pricing from clickfunnels.com/pricing, checked October 2026.) It scores 4.6/5 from 417 reviews on G2 (October 2026).
Who it suits less well
ClickFunnels is designed around its own ecosystem. Agencies needing white-label dashboards, multi-client sub-accounts or tight CRM integration will find it lacking. The contact limits on the Launch plan are also tight for active email marketing. Also see our Systeme.io vs ClickFunnels comparison if budget is a primary concern.
Systeme.io: Best Free Option for Getting Started
Systeme.io offers a permanently free plan that includes 2,000 contacts, 3 sales funnels, 1 custom domain and unlimited email sends — no credit card and no expiry. Paid plans start at $17/month (Startup), $47/month (Webinar) and $97/month (Unlimited). All plans include unlimited email sends, unlimited sub-accounts at no extra cost and no transaction fees. Annual billing is labeled as two months free. (Pricing from systeme.io/pricing, checked October 2026.) It scores 4.8/5 from 2,132 reviews on Software Advice and 4.8/5 from 751 reviews on G2 (October 2026).
Systeme.io suits bootstrapped creators and small businesses that want funnel pages, email and courses without a monthly bill to start. It is less suited to agencies needing deep analytics, conversion testing or branded client reporting. Read the full breakdown in our Systeme.io review.
See current pricing at Systeme.io
Side-by-Side Comparison
All prices are as of the dates checked above and may change. Confirm the current price on each seller's page before buying.
- HighLevel Starter: $97/month — unlimited pages, unlimited contacts, unlimited users, 3 sub-accounts, funnels, CRM, automation, white-label desktop; usage fees apply for phone and email sending. Best for: agencies wanting one platform for everything.
- Leadpages Pro: $29/month — 25 pages, 1 domain, 1 user, AI page creation, basic integrations; no CRM or automation. Best for: solopreneurs and small businesses wanting affordable, focused page building.
- Unbounce Build: $99/month (or $74/month annually) — unlimited pages, 20,000 visitors/month, 1 user, 1 domain, AI copywriting; deep testing only on Experiment and above. Best for: PPC marketers prioritizing conversion optimization.
- GetResponse Starter: $19/month (or $15.58/month annually) — unlimited pages, email marketing included, AI content tools, 3 users; limited automation on Starter. Best for: email-first marketers who want pages bundled in.
- ClickFunnels Launch: $97/month (or $81/month annually) — unlimited pages, 10,000 contacts, 5 domains, full funnel builder; no white-label. Best for: funnel-first online businesses and course creators.
- Systeme.io Free: $0 — 3 funnels, 1 domain, 2,000 contacts, unlimited emails; upgrade path available. Best for: bootstrapped creators who want to start without spending.
Costs Beyond the Monthly Subscription
The platform fee is only part of what landing pages cost to run. Consider these additional items when budgeting.
Custom domain registration
Every platform in this comparison supports custom domains, but domain registration itself is a separate cost through a registrar. Confirm the number of domains included in your chosen plan before assuming every client campaign can have its own URL.
AI credits
Leadpages and Unbounce both charge for AI usage via credits. Leadpages offers top-up packs from $2.50; Unbounce includes credits per plan with higher tiers. If you rely heavily on AI-generated copy or page structures, calculate likely monthly credit usage against what is included.
Usage-based costs on HighLevel
HighLevel's email, SMS and phone features bill from a pre-funded agency wallet. For campaigns that include email sequences or SMS follow-ups from landing page opt-ins, factor in LC Email at $0.675 per 1,000 emails and SMS at $0.00747 per outbound segment, plus any A2P 10DLC registration fees if you are sending business SMS in the US. Full rates are in the LC Phone Pricing and Billing Guide.
Integrations and third-party tools
If your landing page platform does not natively connect to your CRM or ad platform, you may need a middleware tool. Check the integration list on your chosen plan before assuming a connection is available — some integrations are gated behind higher tiers.
How to Choose the Right Landing Page Builder
If you run a marketing agency
You need multi-client support, ideally white-labeled, with sub-accounts or workspaces that keep client data separate. HighLevel's Unlimited or Agency Pro plan is built for this. Unbounce's custom Agency plan also addresses it, though it requires contacting sales for pricing. For reporting alongside your pages, see our best SEO software for agencies roundup and the best social media management tool for agencies guide for tools that pair well with a landing page builder.
If you run paid traffic campaigns
Prioritize A/B testing depth, visitor capacity and dynamic text replacement. Unbounce's Experiment or Optimize plans are built for this. Leadpages' Grow plan covers basic split-testing at a lower price if budget is a constraint.
If you are an email-first marketer or creator
GetResponse bundles email, landing pages, automation and webinars in one subscription. For a detailed look at how GetResponse stacks up against other email platforms, see our ConvertKit vs Mailchimp comparison.
If you are bootstrapping on a tight budget
Systeme.io's free plan is the only genuinely free option with no time limit among the platforms covered here. Leadpages' $29/month Pro plan is the lowest paid entry point with a usable feature set. GetResponse's Starter at $19/month undercuts both for email-plus-pages in one bill.
Common Mistakes When Picking a Landing Page Builder
- Choosing by price alone. A $29/month tool that limits you to 25 pages or 500 monthly visitors may cost more in the long run than a $99/month plan if you are running active campaigns.
- Ignoring visitor caps. Several platforms charge by traffic tier. If your campaigns run paid ads, model your expected monthly visitors and confirm you are on the right tier before the campaign goes live.
- Assuming all integrations are included. Many platforms gate API access, webhook support or specific integrations behind higher plans. Check the integration list against your stack, not just the headline feature list.
- Skipping the trial. Every platform in this comparison offers a trial. Use it to build one real page and connect it to your actual email or CRM before paying a month's subscription.
- Overlooking multi-client needs. If you manage client campaigns today or plan to, build that requirement into your evaluation now. Migrating to a different platform later is expensive in time even if the platform itself is affordable.
Frequently Asked Questions
What is the cheapest landing page builder with a paid plan?
Based on the verified pricing in this article (checked November 2026), GetResponse's Starter plan at $19/month (billed annually: $15.58/month) is the lowest monthly price among the platforms compared here, and it includes email marketing alongside landing pages. Leadpages Pro is $29/month. Prices change, so confirm the current rate on each seller's page. Systeme.io also offers a permanently free plan if you want to start without spending anything.
Does HighLevel include a landing page builder?
Yes. HighLevel includes a funnel and landing page builder on all plans, starting from the $97/month Starter plan. It supports custom domains so each client or campaign can have its own branded URL. The platform is built for agencies: all plans include unlimited contacts and unlimited users, and sub-accounts keep client data separate. See current pricing at gohighlevel.com/pricing.
What is the difference between a landing page builder and a website builder?
A landing page builder focuses on single-purpose pages designed to convert visitors — usually tied to a specific ad campaign, lead magnet or product offer. A website builder creates multi-page sites with navigation, blogs and full content structures. Many platforms now offer both, but their primary strength usually lies in one or the other. For agency website work, see our Duda pricing guide.
Which landing page builder is best for A/B testing?
Unbounce is the strongest option for conversion testing based on its published feature set: it offers A/B testing on its Experiment plan, multivariate testing and AI traffic routing (Smart Traffic) on its Optimize plan, plus click and scroll heatmaps. Leadpages offers manual A/B testing with up to 6 variants per page on its Grow plan, and multivariate testing on Optimize. Confirm which plan includes the specific testing feature you need before subscribing.
Can I white-label a landing page builder for clients?
It depends on the platform. HighLevel's Unlimited and Agency Pro plans support white-label client sub-accounts, custom domains and a white-label desktop app. The white-label mobile app is an add-on at $497/month. Unbounce's Agency plan (custom pricing, contact sales) includes agency-specific support. Leadpages, GetResponse and ClickFunnels do not offer white-label client dashboards based on their published plan pages as of the dates checked.
Is there a free landing page builder?
Systeme.io offers a permanently free plan — no credit card required, no expiry — that includes 3 sales funnels, 1 custom domain and unlimited email sends. GetResponse and most other platforms offer a free trial (typically 7 to 14 days) rather than a permanently free plan. Confirm the terms on the seller's page, as free trials convert to paid subscriptions automatically if not canceled.
How many landing pages do I need per client?
This varies by campaign type and industry, but a common agency setup involves at least one page per campaign or ad group: a primary opt-in or lead generation page, a thank-you page and sometimes a sales or upsell page. If you run multiple ad campaigns per client, page count adds up quickly. Platforms like HighLevel and Unbounce (on Build and above) offer unlimited pages; Leadpages caps pages at 25 on its Pro plan and 50 on Business, so plan accordingly.
The Bottom Line
The right landing page builder depends almost entirely on what you are trying to accomplish.
- Agencies managing multiple clients should look hard at HighLevel. The Starter plan at $97/month gives you a full funnel and landing page builder alongside a CRM, automation and white-label client accounts — all with unlimited contacts and users. We run client accounts on it every day, and it removes the need for several separate subscriptions.
- PPC and conversion-focused marketers will find Unbounce the strongest option once they need serious A/B testing, dynamic text replacement and AI traffic routing. Start the 14-day trial and build one live campaign page before committing.
- Small businesses and solo marketers wanting a fast, affordable start should look at Leadpages ($29/month) — the 7-day trial has no feature restrictions, so you can build a real page and publish it before paying.
- Email-first marketers and creators get the best bundle value from GetResponse, where landing pages, email automation, a website builder and webinar hosting are all included on a single subscription from $19/month billed annually.
- Bootstrappers and beginners can start for free with Systeme.io and upgrade only when their business justifies it.
All prices in this article were verified from sellers' own pages and may change. Check the current price on each seller's page before signing up. For how we research and source facts on this site, see our research methodology page.